# Spaciously Luxurious Sedans This New BMW Sedan is Targeted Towards the Chinese Luxury Market By Rahul Kalvapalle | Published 2016-07-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/new-bmw-sedan References: [gizmag](http://www.gizmag.com/bmw-1-series-sedan-china/44415/) & [martinjetpack](http://www.martinjetpack.com/news/Martin-Jetpack-Golf-Cart-.html) The 1 Series is a beautiful new BMW sedan that has been designed specifically taking into account the unique needs of the auto market in China, which is where the vehicle will solely be made available for purchase. This particular vehicle is innovative in that it appears to prioritize comfort and luxury over driving dynamics. Indeed space is something that is of a premium in China, which is exactly why this new BMW sedan is designed to offer exactly that -- space and lots of it, particularly for passengers seated in the back. Indeed this four-door sedan is all about giving driver and passengers a roomy feel in the vehicle. The BMW 1 Series is a great example of a vehicle being engineered and tailored to suit the needs of its target demographic. x ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sedans for Chinese Market:** Designing sedans with a focus on comfort and spaciousness to cater to the luxury market in China. - **Targeted Innovation in Automotive Design:** Creating vehicles that are specifically engineered to meet the unique needs and preferences of a specific target demographic. - **Prioritizing Passenger Comfort:** Developing sedans that offer a roomy feel and ample space for passengers, particularly in the back seats. ### Sectors Adopting This - **Automotive Manufacturing:** Opportunity for manufacturers to develop specialized luxury sedans to cater to the growing Chinese market. - **Automotive Design and Engineering:** Demand for designing and engineering passenger-centric sedans that prioritize comfort and spaciousness. - **Luxury Automotive Retail:** Potential in the luxury automotive retail industry to market and sell sedans tailored to the preferences of Chinese luxury consumers. ## Related on Trend Hunter - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Powerful Performance Hybrid SUVs](https://www.trendhunter.com/trends/bmw-xm.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Sleek Premium EV Concepts](https://www.trendhunter.com/trends/vision-neue-klasse.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [Performance Luxury Rebrandings](https://www.trendhunter.com/trends/bmw-alpina.md) - [Luxury Self-Parking EV Sedans](https://www.trendhunter.com/trends/yangwang-u7.md)