# Texas Toast BLT Sandwiches Whataburger is Offering Its Take on a Classic with Its New BLT By Katherine Pendrill | Published 2023-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-blt References: [fastfoodpost](https://www.fastfoodpost.com/whataburger-debuts-all-new-blt-sandwich-and-brings-back-southern-bacon-double-burger/)  [Whataburger](https://www.trendhunter.com/trends/southern-bacon-double-burger) may be best known for its burgers, but this season you can swing on by for something a little lighter with the launch of the brand's new BLT sandwich. As most people are familiar, a BLT is a no-frills sandwich recipe that consists of bacon, lettuce, and tomato. Whataburger has managed to elevate this signature recipe with its own BLT, which features [crispy bacon strips](https://www.trendhunter.com/trends/bacon-stack-smash), fresh-cut lettuce and sliced tomatoes, all slathered with the brand’s own mayonnaise and served between two slices of supersized Texas Toast. The new BLT sandwich can be enjoyed a la carte, or as part of a [Whatameal combo](https://www.trendhunter.com/trends/whataburger-bigger-better-bundles), which comes with a medium order of fries and a medium drink. Image Credit: Whataburger ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 46% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Elevated Sandwiches:** Whataburger's new BLT sandwich elevates the classic recipe with crispy bacon, fresh-cut lettuce, sliced tomatoes, and their own mayonnaise, served between two slices of Texas Toast. - **Customized Fast Food:** Whataburger allows customers to enjoy the new BLT sandwich a la carte or as part of a Whatameal combo, providing customization options for a personalized dining experience. - **Lighter Fast Food Options:** With the launch of its BLT sandwich, Whataburger offers a lighter alternative to its popular burgers, catering to health-conscious consumers. ### Where This Applies - **Fast Food:** The fast food industry can explore the opportunity of incorporating elevated sandwich options on their menus, appealing to customers looking for a premium dining experience. - **QSR (quick Service Restaurants):** QSR chains can take inspiration from Whataburger's customization options and offer more personalized meal offerings, enhancing customer satisfaction and loyalty. - **Health Food:** The health food industry can tap into the growing demand for lighter fast food options by creating nutritious and flavorful alternatives to traditional burgers and sandwiches. ## Related on Trend Hunter - [Hand-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/blt-handbreaded-chicken-sandwich.md) - [Bacon-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-blt-sandwiches.md) - [Savory Sourdough BLT Sandwiches](https://www.trendhunter.com/trends/hardees-frisco-blt.md) - [Stacked Southern-Style Burgers](https://www.trendhunter.com/trends/southern-bacon-double-burger.md) - [Bold Texas-Inspired Burgers](https://www.trendhunter.com/trends/bacon-wrangler-double.md) - [Steakhouse-Inspired Cheese Burgers](https://www.trendhunter.com/trends/bacon-steakhouse-double.md) - [Cheesy QSR BLT Sandwiches](https://www.trendhunter.com/trends/triple-cheese-turkey-blt.md) - [Buffalo Chicken Strip Sandwichs](https://www.trendhunter.com/trends/the-buffalo-ranch-chicken-strip-sandwich.md) - [Blue Cheese-Topped Burgers](https://www.trendhunter.com/trends/bacon-blue-cheese-burger.md)