# Impromptu Vacation-Inspired Editorials The New Blood Brother Collection Features Disheveled Looks By Riley von Niessen | Published 2017-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-blood-brother References: [fuckingyoung.es](http://fuckingyoung.es/blood-brother-springsummer-2017-lookbook/) & [blood-brother](https://blood-brother.co.uk/) The new Blood Brother collection is reportedly inspired by the concept of taking a much needed break from work life. This is clear from the images that make up the UK-based label's latest editorial, as [classic office staples](https://www.trendhunter.com/trends/the-corporate-edit) are prevalent throughout, in combination with [fashion-forward streetwear pieces](https://www.trendhunter.com/trends/clot-x-neighborhood) to balance it out. Due to this strange combination, the new Blood Brother collection is made to look as though it can suit virtually any occasion -- whether its dressing up for the office, or going out on the weekend. A representative for the label explained the editorial in more detail by saying, "The vision is a guy who has just finished work, is late for leaving and scrambling to leave the city for the holiday, but is still wearing his [work attire](https://www.trendhunter.com/trends/apresse-2026), but in a more relaxed style, no tie, no belt." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Office-to-street Fashion:** Disruptive innovation opportunity: Create a clothing line that seamlessly combines classic office pieces with fashion-forward streetwear for versatile style. - **Relaxed Work Attire:** Disruptive innovation opportunity: Develop a line of work attire that is comfortable and casual yet still looks professional. - **Vacation-inspired Fashion:** Disruptive innovation opportunity: Design a collection that captures the essence of vacation in everyday clothing, blurring the boundaries between work and leisurewear. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore new ways to merge traditional office wear with streetwear, creating versatile and stylish clothing options. - **Workwear:** Disruptive innovation opportunity: Innovate work attire to be more relaxed and comfortable, without sacrificing professionalism. - **Leisurewear:** Disruptive innovation opportunity: Develop vacation-inspired fashion lines that can be easily incorporated into everyday wear, providing a sense of escapism. ## Related on Trend Hunter - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md)