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# Keyboard-Less Canadian Smartphones
The New Blackberry Z10 Has Finally Arrived

By Ariel Weber | Published 2013-01-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/new-blackberry-z10
References: [highsnobiety](http://www.highsnobiety.com/2013/01/30/blackberry-officially-unveils-the-blackberry-z10/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=BDtxZr5TS7E)

After much anticipation, the new Blackberry Z10 has finally been released to the delight of all fans of the mobile device.

Though the company itself has been recently losing out to Apple and Android products, the newest addition to the RIM empire is one, which has the same look and feel as its competition. The phone comes equipped with several features including an 8-megapixel front and back camera, 4.2 inch touchscreen and a dual core TI OMAP 4470 1.5GHz processor. The one exception this phone doesn't have is any on-screen buttons. It is going to be very interesting to see how the newest model will fare with the other smartphones currently on the market.

For those who can't wait to get their hands on the new Blackberry Z10, mark your calendars for March if you reside in the United States and February 5th if you live in Canada.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 39% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Smartphone Competition:** The release of the Blackberry Z10 with similar features to Apple and Android creates opportunities for competition and innovation in the smartphone industry.
- **Buttonless Design:** Blackberry's decision to eliminate on-screen buttons creates disruptive innovation opportunities for the user interface design industry.
- **Improved Camera Technology:** The Blackberry Z10's 8-megapixel front and back camera introduces an opportunity for disruptive innovation in the mobile camera technology industry.

### Sectors Adopting This

- **Smartphone:** The release of the Blackberry Z10 highlights the need for continuous innovation in the smartphone industry.
- **User Interface Design:** The buttonless design of the Blackberry Z10 presents an opportunity for innovation and improvement in the area of user interface design.
- **Mobile Camera Technology:** The Blackberry Z10's improved camera features create opportunities for disruptive innovation in the mobile camera technology industry.

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