# Summery Vintage-Inspired Streetwear A New Billionaire Boys Club Collection Was Dropped for Summer By Riley von Niessen | Published 2017-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-billionaire-boys References: [hypebeast](https://hypebeast.com/2017/5/billionaire-boys-club-2017-summer-lookbook) & [bbcicecream](https://www.bbcicecream.com/?dfmnfd) In order to appeal to consumers who are looking to add some seasonal colors to their wardrobe for the summer, a new Billionaire Boys Collection was launched, along with a lookbook that shows how some of the different pieces that comprise it can be combined. The majority of the coloways within the new Billionaire Boys Collection make use of [vivid pastels](https://www.trendhunter.com/trends/candy-drop), which counter the graphic images and branding in a complementary way. Often, the apparel simply features Pharrell's [Billionaire Boys Club](https://www.trendhunter.com/trends/starfield-collection) branding at the center of it is wavy lettering that gives off a vintage aesthetic, however others are overtaken by large images that seem to be set in space. Included in the collection are t-shirts and long-sleeves, short-sleeved hoodies, branded pants, and hats. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vivid Pastels in Streetwear:** Disruptive innovation opportunity: Create a streetwear collection that incorporates vivid pastels to appeal to consumers looking for unique summer wardrobe options. - **Vintage Aesthetic in Apparel Branding:** Disruptive innovation opportunity: Develop a clothing line that utilizes vintage-inspired branding and graphic images to target consumers who appreciate nostalgia and retro styles. - **Space-themed Fashion:** Disruptive innovation opportunity: Design a fashion collection that combines streetwear with space-themed imagery to tap into the growing interest in sci-fi and space exploration. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Redefine traditional fashion design by incorporating vibrant pastel colors and vintage aesthetics into streetwear. - **Apparel Branding:** Disruptive innovation opportunity: Explore new ways to create compelling branding by incorporating vintage-inspired elements and graphics, appealing to consumers who seek a nostalgic feel. - **Fashion Merchandising:** Disruptive innovation opportunity: Introduce space-themed streetwear into the fashion merchandising market, capturing the attention of consumers interested in both fashion and sci-fi culture. ## Related on Trend Hunter - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md)