# Retro Canvas Fanny Packs Champion's New Belt Bag Has a Retro Lightweight Design By Madison Mackay | Published 2018-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-belt-bag References: [hypebae](https://hypebae.com/2018/5/champion-blue-logo-canvas-belt-bag) & [selfridges](http://www.selfridges.com/US/en/cat/champion-logo-canvas-belt-bag_143-3003865-804314/?previewAttribute=Nny/nny) Athleticwear company Champion created a new Belt Bag just in time for [festival season](https://www.trendhunter.com/trends/amex-stagecoach-activation). The fanny pack is made from a [classic canvas fabric](https://www.trendhunter.com/trends/retro-series) in a traditional rectangular shape. Made with a lightweight structure, the bag was designed to sit easily on any body type all day long. The dark blue shade is contrasted with a fine leather trim at the bottom, with the brand's iconic logo embroidered on the front. The adjustable waist strap has a gold clasp that matches the other gold accents on all of the zippers. The interior has a branded pattern fabric that is durable and large enough to fit all of the essentials. Champion's new Belt Bag is available online now for $41, as the perfect summer accessory. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Belt Bags:** Opportunity for athleticwear companies to create new designs that focus on convenience and comfort for all body types. - **Branded Fanny Packs:** Opportunity for fashion companies to collaborate with athleticwear brands to create trendy yet functional fanny packs that appeal to a wider audience. - **Traditional Canvas Accessories:** Opportunity for fashion or lifestyle brands to revive traditional and functional canvas materials as a trendy and versatile option for summer accessories. ### Where This Applies - **Athleticwear:** Athleticwear companies can focus on creating lightweight and comfortable belt bags that appeal to festival-goers and travelers alike. - **Fashion:** Fashion companies can collaborate with athleticwear brands to create stylish and functional canvas fanny packs that can be marketed as a trendy summer accessory. - **Lifestyle:** Lifestyle brands can capitalize on the popularity of canvas accessories by creating versatile and functional designs that can be used for both everyday wear and travel purposes. ## Related on Trend Hunter - [Camo-Print Belt Bags](https://www.trendhunter.com/trends/duck-camo.md) - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Sophisticated Belt Bags](https://www.trendhunter.com/trends/the-clio.md) - [Compact Purpose-Built Gym Bags](https://www.trendhunter.com/trends/lite-gym-bag.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md)