# Low-Calorie Organic Beers The New Belgium Purist Clean Lager Has Just 95 Calories Per Serving By Michael Hemsworth | Published 2020-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-belgium-purist-clean-lager References: [coolmaterial](https://coolmaterial.com/food-drink/new-belgium-purist-clean-lager/) & [newbelgium](https://www.newbelgium.com/beer/the-purist/) The [New Belgium](https://www.trendhunter.com/trends/mountain-time-lager) Purist Clean Lager is a libation that targets the increasing number of consumers seeking out crisp, refreshing drinks that aren't loaded with unnecessary calories. Containing just 95 calories per serving, the beer has three grams of net carbs along with a 3.8% ABV and a [USDA Certified Organic](https://www.trendhunter.com/trends/brutally-honest-kids-stand) rating to make it suitable for consumers seeking out a premium libation. The beer has an easy drinking profile that will make it applicable to a wider range of drinkers who might usually stick to [macro beer options](https://www.trendhunter.com/trends/pabst-light) on the market. The New Belgium Purist Clean Lager is part of the continued shift towards premium libations as consumers seek out alcohol products that meet their needs for easy drinking options with a lighter profile. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Low-calorie Beers:** Development of more low-calorie beer options that cater to health-conscious consumers. - **Organic Alcoholic Beverages:** Increased demand for organic and natural alcoholic beverages. - **Premium Light Beers:** Growing demand for premium light beers with high-quality ingredients and low-calorie content. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for breweries and distilleries to innovate and create healthier options for consumers. - **Health and Wellness:** Opportunity for health and wellness companies to market and promote low-calorie and organic alcoholic beverages as a healthier alternative. - **Hospitality:** Opportunity for bars and restaurants to expand their menu offerings to include low-calorie and organic beer options to meet the needs of health-conscious consumers. ## Related on Trend Hunter - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Alcohol-Free Wheat Beers](https://www.trendhunter.com/trends/alcoholfree-wheat-beer.md)