# Citrusy Spruce Beers New Belgium Brewing's Voodoo Ranger Guava Spruce DIPA is Ultra-Hoppy By Laura McQuarrie | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-belgium-brewing References: [bevindustry](https://www.bevindustry.com/articles/91067-tartastic-strawberry-lemon-and-voodoo-ranger-guava-spruce-dipa) & [newbelgium](http://www.newbelgium.com/beer/voodoo-ranger-guava-spruce) For the summer this year, [New Belgium Brewing](https://www.trendhunter.com/trends/wild-nectar-hard-juice) is launching the Voodoo Ranger Guava Spruce DIPA as an all-new [Double India Pale Ale](https://www.trendhunter.com/trends/adnams-double-ghost-ipa). The new brew is said to be exotic and hoppy, with a unique blend of flavors from [tropical mango, ripe guava](https://www.trendhunter.com/trends/peacock-cider-passion-fruit-guava), herbal grass and spruce tips. In terms of taste, the flavor of the beer is said to be sweet and bitter, with a bitterness that "builds and lingers." This DIPA comes in at 7.6% ABV and is set to be sold in 16-ounce cans in select markets. This summer, New Belgium Brewing is also introducing its Voodoo Ranger Guava Spruce DIPA alongside another new edition, the Tartastic Strawberry Lemon. Some of the other Voodoo Ranger flavors that New Belgium Brewing has experimented with in the past include the 8 Hop Pale Ale and the Juicy Haze IPA. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruity Hoppy Beers:** Brewers can experiment with a variety of fruits to create unique hoppy flavors for their beers. - **Exotic Ingredients in Ipas:** Brewers can use ingredients like guava and spruce tips to create one-of-a-kind IPAs. - **Non-traditional Beer Flavors:** Craft brewers can push the limits on traditional beer flavors, attracting adventurous customers with unconventional tastes. ### Industries Being Reshaped - **Craft Beer Industry:** Craft breweries can differentiate themselves in the crowded beer market by experimenting with unique and exotic flavors. - **Fruit and Produce Industry:** Fruit and produce suppliers can tap into the craft beer industry by promoting the use of their products in experimental beer recipes. - **Restaurant and Bar Industry:** Restaurants and bars can offer unique and exotic craft beers to set themselves apart from the competition and attract customers looking for new and exciting experiences. ## Related on Trend Hunter - [Spruce-Infused Pale Ales](https://www.trendhunter.com/trends/holiday-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Frozen Pizza-Inspired Beers](https://www.trendhunter.com/trends/voodoo-ranger-ipizzaa.md) - [Tropical Double IPAs](https://www.trendhunter.com/trends/tropical-double-ipa.md) - [Mango-Infused Double IPAs](https://www.trendhunter.com/trends/mangoinfused-double-ipa.md) - [Tantalizingly Tropical Double IPAs](https://www.trendhunter.com/trends/tropical-double-ipas.md) - [Boldly Flavored IPA Beverages](https://www.trendhunter.com/trends/big-mango-beer-hug.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md)