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# Marbled Makeup Sponges
These New Beautyblenders Have Pink and White Swirl Designs

By Riley von Niessen | Published 2017-07-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-beautyblender
References: [sephora](http://www.sephora.com/beautyblender-swirl) & [beautyblender](http://www.beautyblender.com/)

Recently, a new Beautyblender was launched by the brand that first popularized the makeup-blending sponges that are ideal for applying liquid and cream-based products to one's face.

Each of the new Beautyblenders comes in a cylindrical package, which can be reused to store and protect the sponge throughout its lifetime. As the makeup-blending sponges have become something of a staple among the beauty community due to their ability to generate a flawless finish on the skin, it makes sense that fresh designs continue to be released.

Unlike formerly released makeup sponges, the new Beautyblenders are covered in [pink and white swirl designs](https://www.trendhunter.com/trends/laneige-x-baskinrobbins), which make them look as though they are made from marble. Currently, the makeup sponges are available from the brand's website, as well as retailers like [Sephora](https://www.trendhunter.com/trends/color-twister).

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 35% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Marbled Beauty Tools:** There is an opportunity for other beauty tools such as brushes and compact mirrors to also adopt a marbled design.
- **Sustainable Packaging:** The reusable cylindrical packaging sets a trend towards more eco-friendly beauty packaging.
- **Personalized Beauty Tools:** There is an opportunity for customized and personalized designs to be offered to customers to create unique and fun beauty experiences.

### Who This Affects Most

- **Beauty and Personal Care:** Beauty brands could incorporate marbled designs into their product lines to appeal to consumers looking for unique and visually appealing products.
- **Packaging:** There is an opportunity for packaging companies to design reusable and eco-friendly containers for various industries.
- **Printing and Graphics:** Companies specializing in printing and graphics can offer customized designs for beauty tools and packaging to meet the growing demand for unique and personalized products.

## Related on Trend Hunter

- [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md)
- [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md)
- [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md)
- [Portable Beauty Blender Cleaners](https://www.trendhunter.com/trends/uzza-beauty-blender-cleaner.md)
- [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md)
- [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md)
- [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md)
- [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md)
- [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md)
