# Bright Blue Lifestyle Sneakers New Balance's 550 Silhouette Receives the 'Argon' Treatment By Kanesa D | Published 2022-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balances-550 References: [hypebeast](https://hypebeast.com/2022/9/new-balance-550-argon-blue-cream-release-info) & [newbalance](https://www.newbalance.com/) New Balance’s 550 silhouette is one of the most sought-after sneakers in the industry right now. The iconic sneaker, which has been compared to [Nike’s](https://www.trendhunter.com/trends/hyper-turquoise) signature [Air Force 1](https://www.trendhunter.com/trends/blue-suede) silhouette, has been the focal point of a lot of New Balance collaborations in 2022. Now, the sneaker returns in a new ‘Argon’ colorway that features [bold tones of white, blue, gray](https://www.trendhunter.com/trends/nimbus-cloud-colorway), and off-white. A vibrant blue shade decorates the ‘N’ logos, trim, heel, and midfoot, while a lighter blue covers the lateral 550 brandings, parts of the heel, and the New Balance logo. Off-white can be spotted on the midsole design, while gray hits portions of the outsole. The New Balance 550 in ‘Argon’ has not yet received a release date, but consumers can expect this colorway to launch before the end of the year. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Sneaker Collaborations:** New Balance's 550 Silhouette continues to be a popular choice for collaborations with other brands. - **Vibrant Colorways:** Bold colorways such as the 'Argon' treatment are becoming popular among lifestyle sneakers. - **Retro-inspired Designs:** Sneaker companies are drawing inspiration from classic silhouettes to create new styles. ### Industries Being Reshaped - **Footwear:** Companies in the footwear industry can capitalize on the current popularity of retro-inspired lifestyle sneakers. - **Fashion:** The rise of collaborations between sneaker and fashion brands creates new opportunities for cross-industry partnerships. - **Retail:** Retailers can take advantage of the trend towards bold, eye-catching sneaker designs to attract customers and increase sales. ## Related on Trend Hunter - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Collegiate-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/550-sneaker-4.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Patent Leather Logo Sneakers](https://www.trendhunter.com/trends/550-silhouette.md) - [Patent Leather Lifestyle Sneakers](https://www.trendhunter.com/trends/patent-leather-update.md) - [Monochromatic Lifestyle Sneakers](https://www.trendhunter.com/trends/back-in-black.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md)