# Luminous Chromatic Kicks The New Balance Revlite Rainbow is for Fearlessly Eccentric Joggers By Matt Ho | Published 2011-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-revlite-rainbow References: [viacomit.net](http://viacomit.net/2011/09/22/new-balance-revlite-rainbow-sneakers/) & [newbalance](http://www.newbalance.com/) If the New Balance Revlite Rainbow could glow any more than it already does, runners could probably do without [reflective streams](https://www.trendhunter.com/trends/dusk-colorway) on their outfits while jogging at night. To call the New Balance Revlite Rainbow colorful is seriously an understatement. The upper is filled with a [mishmash of colors](https://www.trendhunter.com/trends/cyber-jade) that all blend in, in fact, it's almost if a tie-dye shirt threw up itself all over it. Performance-wise, New Balance is promising that this will be their [most comfortable runners](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13) to-date. The Revlite Rainbow is said to be 30% lighter, with high-performance cushioning for comfort. The shoe is only available in two colors. For those who are unafraid of looking flashy during a job, the New Balance Revlite Rainbow will do just fine for performance and style. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Colorful Running Shoes:** The trend of colorful running shoes presents an opportunity for brands to create bold and eye-catching designs that appeal to consumers' desire for self-expression. - **Lightweight and Comfortable Footwear:** The trend of lightweight and comfortable footwear provides an opportunity for brands to develop innovative materials and technologies that prioritize performance without sacrificing comfort. - **Reflective Running Gear:** The trend of reflective running gear offers an opportunity for brands to incorporate innovative reflective materials and designs into their products to enhance visibility and safety for runners. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can leverage the trend of colorful running shoes and lightweight, comfortable footwear to attract consumers who prioritize style and performance in their athletic pursuits. - **Sportswear:** The sportswear industry can capitalize on the trend of reflective running gear by developing innovative and stylish garments that incorporate reflective elements for enhanced visibility during nighttime activities. - **Textile and Material Science:** The textile and material science industry has an opportunity to research and develop advanced materials with properties such as breathability, lightweight, and high-performance cushioning, to meet the demands of the evolving athletic footwear and sportswear markets. ## Related on Trend Hunter - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md)