# Artist-Designed Tonal Trainers New Balance Taps Donald Glover for the New Balance 'RC30' Shoe By Kanesa D | Published 2022-07-07 | Updated 2022-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-rc30 References: [hypebeast](https://hypebeast.com/2022/7/donald-glover-new-balance-rc30-mustard-release-date) & [newbalance](https://www.newbalance.com/) [New Balance](https://www.trendhunter.com/trends/rc56) has debuted its first collaboration with multifaceted artist Donald Glover for the New Balance ‘RC30’ silhouette. Glover has already stepped foot in the sneaker industry after a recent partnership with [adidas](https://www.trendhunter.com/trends/ballerina-sneaker), and now the artist has linked up with New Balance for a sneaker silhouette that genuinely embodies his classic style. The ‘RC30’ arrives in two mustard/white and beige/navy colorways, boasting a stretched ‘N’ logo on the laterals and an upper made of a [nylon and suede mixture](https://www.trendhunter.com/trends/new-balance-001). The mustard sneaker features curved sole grooves dipped in a brown shade and a white New Balance logo, while the beige iteration features a navy logo and eggshell soles. The New Balance ‘RC30’ debuts exclusively via Market by Gilga on July 8. New Balance will also be stocking these pairs with a release date of July 18 on the brand’s website. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Artist-designed Sneakers:** Opportunity for shoe brands to collaborate with popular artists on unique and eye-catching sneaker designs. - **Nylon and Suede Materials:** Potential for these materials to be used in innovative ways in other industries such as automotive interiors or home furnishings. - **Exclusivity and Limited Releases:** Brands can create hype around their products by releasing limited edition items and partnering with select retailers for exclusive launches. ### Where This Applies - **Footwear:** Footwear brands can tap into the trend of artist collaborations and experiment with new materials to create unique and stylish sneaker designs. - **Fashion:** Fashion brands can leverage the trend of exclusivity and limited releases to create excitement and demand for their products. - **Design:** Designers can draw inspiration from the use of unconventional materials in the New Balance 'RC30' sneaker and explore new possibilities for their own creations. ## Related on Trend Hunter - [Vibrant Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/rc56.md) - [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Collaborative Running Sneakers](https://www.trendhunter.com/trends/hornet-tusk.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md)