# Gray Garden Kicks The New Balance Purple/grey Sneakers are a Demure Look By Robyn Currie | Published 2009-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-purple-grey References: [hypebeast](http://hypebeast.com/2009/12/balance-998-greypurple/) & [newbalance](http://www.newbalance.com) I was starting to get a little tired of all the flashy colorways that have come my way, with regards to sneakers (seriously, neon green? Even a so-called hipster like myself would not wear that) but I would wear the New Balance Purple/Grey kicks. Keeping to the great shape they have become known for, the New Balance Purple/Grey are switching it up. Offering a subtle, and classy take on the [running shoe](https://www.trendhunter.com/trends/wave-prophecy-ls) with its [charcoal suede](https://www.trendhunter.com/trends/new-balance-1000-1), and [purple accents](https://www.trendhunter.com/trends/fierce-purple) throughout. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Subdued Colorways:** Opportunity for sneaker companies to cater to those seeking simple, understated designs in footwear. - **Elevated Classics:** Opportunity for brands to refresh classic designs by incorporating subtle, modern updates. - **Comfortable Fashion:** Opportunity to combine comfort with style in fashion and footwear industries. ### Industries Being Reshaped - **Footwear:** Utilize subdued colorways like the New Balance Purple/Grey to cater to consumers looking for simpler, understated designs. - **Fashion:** Elevate classic designs by incorporating subtle, modern updates to appeal to consumers seeking a modern, yet timeless look. - **Athletic Wear:** Offer comfortable, fashionable sneakers like the New Balance Purple/Grey to appeal to consumers who prioritize both comfort and style in their activewear. ## Related on Trend Hunter - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Muted Tonal Heritage Sneakers](https://www.trendhunter.com/trends/grey-matter.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Earthy Tonal Sneakers](https://www.trendhunter.com/trends/574-mushroom.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md)