# Radiant Retro Kicks The New Balance Project by Hayoung Jung Lights Up Your Favorite Sneakers By Armida Ascano | Published 2010-11-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-project References: [zeutch](http://www.zeutch.com/movie/new-balance-projet-17093) & [vimeo](http://vimeo.com/15860939) The [New Balance](https://www.trendhunter.com/trends/9060-sneaker-colorway) Project by Hayoung Jung uses project mapping to trace a transforming line of light on a pair of [retro New Balance sneaks](https://www.trendhunter.com/trends/new-balance-1000-3). The result is a pop-culture clad clip that touches on the [old-school](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580), the new school, the techies and the b-boys. Set to super funky music, the New Balance Project is sure to cause quite the commotion amongst the blogosphere. Check out the clip in the attached video to get a one-up on your Internet hipster friends. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Projection Mapping Sneakers:** Projection mapping technology can be used to create unique and visually appealing designs on sneakers and other fashion items. - **Retro-futuristic Aesthetics:** Combining vintage designs with modern technology can result in visually striking products that appeal to both old-school and new-school audiences. - **Personalized Footwear:** Projection mapping technology can be used to create customized and dynamic designs on footwear that reflect the wearer’s individual style and preferences. ### Where This Applies - **Fashion:** The fashion industry can utilize projection mapping technology to create innovative and visually appealing designs on clothing and accessories. - **Consumer Electronics:** Companies in the consumer electronics industry can incorporate projection mapping technology into their products to enhance aesthetics and user experience. - **Sports and Fitness:** The sports and fitness industry can offer personalized and customizable athletic footwear options that utilize projection mapping technology. ## Related on Trend Hunter - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Sleek Retro-Futuristic Sneaker Models](https://www.trendhunter.com/trends/new-balance-2000-abzorb.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md)