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# Folklore Street Shoes
The New Balance Paul Bunyan is Inspired by an American Legend

By Michael Hines | Published 2011-11-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-paul-bunyan
References: [highsnobiety](http://www.highsnobiety.com/news/2011/11/27/new-balance-made-in-usa-m574-paul-bunyan/) & [shop.cncpts](http://shop.cncpts.com/products/newbalance_mia_m574pb)

Lovers of American folklore are going to want to put the [New Balance](https://www.trendhunter.com/trends/realtree-camo-colorway) Paul Bunyan on their Christmas wishlist. New Balance has given the M574 a lumberjack-inspired makeover that is sure to please both American loggers and hipsters alike.

The New Balance Paul Bunyan is all-American with a workmen-like [brown colorway](https://www.trendhunter.com/trends/mt10o) and "USA" printed on the back of the heel. What makes this shoe truly lumberjack is its [plaid interior lining](https://www.trendhunter.com/trends/bdhn). The plaid lining is sure to be a favorite of both lumberjacks and followers of fashion, meshing nicely with the shoes red on brown color scheme. The Paul Bunyan is currently available for the price of $100. Here's hoping they release a Babe the Blue Ox set of shoes to go along with the Bunyans.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 16% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **American Folklore-inspired Shoes:** Opportunity for brands to create footwear inspired by different American legends and folklore, appealing to consumers who appreciate cultural storytelling.
- **Lumberjack-inspired Fashion:** Fashion brands can explore lumberjack-inspired designs, incorporating elements like plaid lining and rustic color schemes to appeal to both loggers and fashion-conscious individuals.
- **Cultural Mashup Products:** Brands can create product collaborations that combine different cultural references like the New Balance Paul Bunyan, attracting consumers who enjoy unique and unconventional designs.

### Where This Applies

- **Footwear:** The footwear industry can embrace the trend of developing shoes inspired by folklore and legends, targeting consumers seeking distinctive and storytelling-driven designs.
- **Fashion:** The fashion industry can leverage the lumberjack-inspired fashion trend to create clothing lines and accessories that cater to the needs of both loggers and fashion enthusiasts.
- **Collaborative Partnerships:** Collaborative partnerships between brands and artists, storytellers, or cultural institutions can help create innovative cultural mashup products, appealing to consumers seeking unique and meaningful experiences.

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