# Glow-in-the-Dark Sneakers New Balance MT576S by FRAT and Mita is Great for Athletic Ravers By Marissa Brassfield | Published 2009-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-mt576s-frat-mita References: [hypebeast](http://hypebeast.com/2009/03/frat-x-mita-sneakers-x-new-balance-mt576s-bamboo-rake/) & [mita-sneakers.co.jp](http://www.mita-sneakers.co.jp/) I'm not sure who the target market is for these glow-in-the-dark New Balance MT576S Bamboo Rake sneakers designed by FRAT and [Mita](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580), but I'm betting that the desired consumers are ravers with a keen interest in fitness. Or perhaps night bicyclists. The New Balance MT576S Bamboo Rake sneakers are the product of a collaboration between FRAT and Mita. Besides a [glow-in-the-dark upper](https://www.trendhunter.com/trends/kai-2-white-phantom), these sneaks also feature intricate badass embroidery on the tongue and heel and plenty of [mesh throughout](https://www.trendhunter.com/trends/1906r-cordura). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Fashion:** Opportunity for designers to create clothing and accessories that incorporate glow-in-the-dark technology. - **Athletic Nightlife:** Potential for fitness brands to tap into the nightlife scene with products specifically designed for night activities. - **Intricate Embroidery:** Growing trend of intricate embroidery adding value and personality to fashion and accessory products. ### Sectors Adopting This - **Athletic Apparel:** Opportunity for athletic apparel brands to integrate glow-in-the-dark technology into their product lines. - **Nightlife Entertainment:** Opportunity for nightlife businesses to incorporate athletic activities or products, such as glow-in-the-dark sneakers, into their offerings. - **Fashion Design:** Potential for fashion designers to explore new and innovative materials and techniques, such as glow-in-the-dark technology and intricate embroidery. ## Related on Trend Hunter - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Vibrant Colorway Sneakers](https://www.trendhunter.com/trends/1906r-green-astral-purple.md) - [Green High-Performance Sneakers](https://www.trendhunter.com/trends/biblioteca-2000.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md)