# Camouflage Sneakers New Balance M575J 'Advantage Timber' Shoe Defies Flashy Design By Marissa Brassfield | Published 2009-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-m575j-advantage-timber References: [hypebeast](http://hypebeast.com/2009/04/new-balance-m575j-advantage-timber-pack/) These New Balance M575J 'Advantage Timber' sneakers are designed for hunters and people who spend a ton of time in the great outdoors. They feature HD-printed Advantage Timber [Realtree Hardwoods](https://www.trendhunter.com/trends/light-blue-realtree) [camouflage throughout the sneaker design](https://www.trendhunter.com/trends/realtreepack) for a [trail-style shoe](https://www.trendhunter.com/trends/hierro-v8-trail) that will really mess with an animal's mind. **Implications** - For some consumers, utility is the ultimate attractive quality. Products like this eschew flashy aesthetics in order to offer their consumers exactly what they need without extra flair. A company would really have to know what their customers want in a product in order to create product like this, and it just goes to show you how important that understanding is regardless of what industry you're in. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Utility-focused Products:** Opportunity to create products that prioritize functionality over flashy aesthetics, catering to consumers who value practicality. - **Camo-inspired Designs:** Opportunity to incorporate camouflage patterns into various products, appealing to outdoor enthusiasts and hunters. - **Customer-centric Product Development:** Opportunity to create products tailored to the specific needs and wants of consumers, showing the importance of customer understanding. ### Where This Applies - **Outdoor Gear:** Opportunity to develop and market camouflage-inspired products for outdoor enthusiasts, hunters, and nature lovers. - **Sportswear:** Opportunity to incorporate camo patterns into sportswear designs, targeting consumers who value both style and functionality. - **Consumer Electronics:** Opportunity to introduce utility-focused gadgets with minimalistic and practical designs, catering to customers who prioritize function over aesthetics. ## Related on Trend Hunter - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md) - [Dark Olive Green Sneakers](https://www.trendhunter.com/trends/dark-camo-colorway.md) - [Earth-Toned Trail Sneakers](https://www.trendhunter.com/trends/xalp-suede-1.md) - [Rugged Brown Trainers](https://www.trendhunter.com/trends/mt10o.md) - [Naturalistic Militant Hiking Sneakers](https://www.trendhunter.com/trends/canada-goose-glacier-trail-high.md) - [Nature-Inspired Weatherproof Sneakers](https://www.trendhunter.com/trends/new-balance-580-goretex.md) - [Earthy Tonal Sneakers](https://www.trendhunter.com/trends/574-mushroom.md)