# Cycling-Inspired Sneakers New Balance & Independent Fabrication Remix the M498 Running Sneaker By Michael Hines | Published 2010-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-independent-fabrication References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/13/independent-fabrication-x-new-balance-m498/) & [cyclingedge.au](http://www.cyclingedge.com.au/) Bicycle frame maker Independent Fabrication and New Balance have teamed up to promote the upcoming Single Speed Championships in New Zealand with the New Balance & Independent Fabrication M498. The New Balance & Independent Fabrication M498 is styled after a frame that Independent Fabrication made specifically for the competition. The [suede shoe](https://www.trendhunter.com/trends/green-suede) is wrapped in green all around with black and yellow accents. While I'm not much for fixies, I am a huge fan of this shoe. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brand Partnerships:** Opportunity for brands to collaborate and cross-promote products. - **Cycling-inspired Fashion:** Growing trend of incorporating cycling elements into fashion designs. - **Sports Event Branding:** Rise of brands using sports events for marketing and promotional opportunities. ### Industries Being Reshaped - **Sportswear:** Opportunity for sportswear brands to create cycling-inspired sneakers and apparel. - **Sports Marketing:** Opportunity for sports marketing agencies to partner with brands for event promotions. - **Custom Bicycle Manufacturing:** Opportunity for custom bicycle manufacturers to collaborate with fashion brands for unique product offerings. ## Related on Trend Hunter - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md) - [Stealthy Fashion Collaborative Sneakers](https://www.trendhunter.com/trends/mt10.md) - [Skate-Ready Practical Sneakers](https://www.trendhunter.com/trends/574-sneaker-5.md) - [Bright Chunky Skate Sneakers](https://www.trendhunter.com/trends/numeric-480.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md)