# Subtly Shaded Sneaker Collections The New Balance Grey Day Collection Includes Five Styles By Michael Hemsworth | Published 2019-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-grey-day-collection References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/new-balance-grey-day-collection/) & [newbalance](https://www.newbalance.com/lifestyle-hub/) The New Balance Grey Day Collection is a celebratory lineup of subtly shaded sneakers that features five classic styles from the footwear brand in a monochromatically finished aesthetic. The collection was unveiled by the brand in celebration of Grey Day to mark the subdued shades introduction nearly 40 years ago, which went on to become a must-have classic for any wardrobe. The collection includes five of the brands most iconic styles such as the [990](https://www.trendhunter.com/trends/joe-freshgoods-and-new-balance), the 997, the [574](https://www.trendhunter.com/trends/sezane-x-new-balance), the [247](https://www.trendhunter.com/trends/puma-x-247-collection) and the Fresh Foam Roav. Each pair within the New Balance Grey Day Collection highlights a totally gray aesthetic that consists of various shades of the subdued hue along with pops of white on the sides, on the logo and/or on the laces. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Sneakers:** The popularity of monochromatic or subdued-hued sneakers is an opportunity for brands to create specialty collections with a unique spin on a timeless color palette. - **Iconic Footwear Styles:** Brands can leverage nostalgia and iconic styles to design collections that appeal to consumers looking for a blend of classic and modern. - **Brand Celebrations:** Creating specialty collections to celebrate brand milestones or historical significance creates marketing opportunities for brands to reconnect with consumers. ### Industries Being Reshaped - **Footwear:** The footwear industry can adapt the trend of monochromatic sneakers by creating new collections or reimagining classic designs for today's market. - **Fashion:** Fashion brands can incorporate gray hues or variations of subdued colors into their collections to expand their offerings and stay on-trend. - **Marketing:** Brands can leverage significant dates or milestones to create celebratory collections to engage consumers and create buzz around their brand. ## Related on Trend Hunter - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Muted Tonal Heritage Sneakers](https://www.trendhunter.com/trends/grey-matter.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Minimal Greyscale Lifestyle Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway-1.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md)