# Revitalized Retro Tennis Shoes Actor Seung-Bum Ryoo Stars in This New Balance Footwear Campaign By Riley von Niessen | Published 2016-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-footwear References: [hypebeast](http://hypebeast.com/2016/7/new-balance-crt-300-seung-bum-ryoo) & [newbalance](http://www.newbalance.com/?hji) The New Balance footwear brand is set to release its CRT300 model -- a minimalist white sneaker that has retro roots. In order to promote the product, the company employed South Korean actor Seung-Bum Ryoo -- who is known for his high-energy performances in eclectic films. He shows off the New Balance footwear in a series of black and white images that leaves his tattooed torso exposed as he sits on a hillside. With this, the campaign works to complement the minimalist design of the CRT300 model -- with the lack of color used in the images reflecting that of the shoe. The colorway of the CRT300 swaps between white, off-white and light gray -- with the latter of the shades creating a contrast for the New Balance footwear logo. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Sneakers:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for minimalist sneaker designs. - **Celebrity Collaborations:** Opportunity for disruptive innovation: Create AI-powered virtual collaborations with celebrities to promote footwear brands. - **Black and White Campaigns:** Opportunity for disruptive innovation: Utilize augmented reality technology to create interactive black and white campaigns that engage consumers. ### Where This Applies - **Footwear:** Opportunity for disruptive innovation: Incorporate advanced biometric sensors in footwear to enhance athletic performance and monitor health metrics. - **Fashion:** Opportunity for disruptive innovation: Integrate blockchain technology to verify the authenticity and origin of fashion products, ensuring ethical sourcing and reducing counterfeiting. - **Advertising:** Opportunity for disruptive innovation: Implement machine learning algorithms to personalize and optimize advertising campaigns, delivering targeted messages to specific consumer segments. ## Related on Trend Hunter - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sleek Retro-Futuristic Sneaker Models](https://www.trendhunter.com/trends/new-balance-2000-abzorb.md) - [Vibrantly Bold Sneaker Models](https://www.trendhunter.com/trends/cyber-jade.md) - [Luxurious Collaborative Tennis Shoes](https://www.trendhunter.com/trends/t500-1.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md)