# Black History Month-Honoring Sneakers The New Balance Black History Month (BHM) Collection is Chic By Michael Hemsworth | Published 2020-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-black-history-month References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-black-history-month-sneakers-release-date-price/) & [newbalance](https://www.newbalance.com/) The New Balance Black History Month (BHM) Collection has been unveiled by the brand as a new range of footwear styles that pay homage to the upcoming historical celebration. The collection includes the OMN1S, the [574, 997s and the 850](https://www.trendhunter.com/trends/9975-easter), which are all expertly appointed with deep colors like blue and gray along with pops of red throughout. Speckled detailing is evident on each style, which adds a cohesive touch to each of the styes and helps them to convey an elegant aesthetic with a touch of playfulness. The New Balance Black History Month (BHM) Collection has yet to be officially announced, but is positioned for a January 30 launch, according to Finish Line. The footwear comes as one of a growing number of [celebratory Black History Month styles](https://www.trendhunter.com/trends/year-of-the-snake-sneakers) as more brands create [special-edition products](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000) for the occasion. Image Credit: Finish Line ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Black History Month Sneaker Collections:** The creation of black history month inspired sneaker collections for various brands. - **Cultural Representation in Footwear:** There is a growing market for footwear that embraces and represents different cultures and history. - **Celebrity Collaborated Sneaker Collections:** Collaborating with influential figures on the creation of sneaker collections is a trending marketing strategy for shoe companies. ### Industries Being Reshaped - **Footwear Industry:** With the surge of consumers interested in exclusive sneaker collections, there is opportunity for disruptive innovation and creative designs in the footwear industry. - **Fashion Industry:** The influence of Black History Month inspired collections has created opportunities to infuse cultural aspects into fashion designs. - **Marketing Industry:** Collaborating with influential figures is a growing trend in various industries, specifically the marketing industry, to expand brand reach and consumer appeal. ## Related on Trend Hunter - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Greyscale Lifestyle Sneaker Packs](https://www.trendhunter.com/trends/grey-day-2.md)