# Tasmanian Devil-Inspired Sneakers New Balance and Sneaker Freaker Joined to Create a New Design By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-and-sneaker-freaker References: [hypebeast](https://hypebeast.com/2018/2/sneaker-freaker-new-balance-574-tassie-devil) & [sneakerfreaker](https://www.sneakerfreaker.com/) New Balance and Sneaker Freaker recently collaborated to come up with the 'Tassie Devil.' The sneakers are outfitted in a [soft but durable suede material](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992), which is colored a dark hue of [rich purple and charcoal](https://www.trendhunter.com/trends/fierce-purple). Lilac-colored accents mark the heels of the sneakers, and the design is finished off with cream soles, which have black speckles in some areas, and lilac teeth-like markings in others. [New Balance's classic N logo](https://www.trendhunter.com/trends/new-balance-1906d) is featured on the sides of the uppers, as well as on the tongues. On the tops of the toes, slight perforations are included on the material, making the New Balance and Sneaker Freaker Tassie Devil a little more breathable and comfortable. Image Credit: Sneaker News ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Collaborations:** Potential disruptive innovation opportunity for brands to partner with sneaker companies to create unique and limited-edition designs. - **Premium Materials:** Opportunity for innovative companies to utilize soft and durable materials like suede to enhance the quality and aesthetics of their products. - **Colorful Accents:** Brands can experiment with vibrant color combinations and unique design elements to create eye-catching sneakers that stand out in the market. ### Where This Applies - **Footwear Manufacturing:** Disruptive innovation opportunities exist for companies in the footwear manufacturing industry to collaborate with fashion brands and designers to create unique and fashionable footwear products. - **Fashion Retail:** Innovative retailers can capitalize on the popularity of limited-edition sneaker collaborations by partnering with brands and offering exclusive releases to attract customers and boost sales. - **Fashion Design:** Fashion designers can explore new possibilities by incorporating unconventional colors, materials, and design elements into their creations, inspired by the success of collaborations like the New Balance and Sneaker Freaker Tassie Devil. ## Related on Trend Hunter - [Collaborative Running Sneakers](https://www.trendhunter.com/trends/hornet-tusk.md) - [Polka-Dotted Technical Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-5.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Luxurious Collaborative Tennis Shoes](https://www.trendhunter.com/trends/t500-1.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Croc Leather Sneaker-Loafers](https://www.trendhunter.com/trends/red-croc.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md)