# Department Store Sneaker Collaborations New Balance and Harrods Team Up to Create the New USA 574s By Farida Helmy | Published 2014-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-and-harrods References: [sneakernews](http://sneakernews.com/2014/03/05/size-harrods-x-new-balance-574-collection/) & [newbalance](http://www.newbalance.ca/womens/collections/26000,en_CA,sc.html) To celebrate the British retailer's first pop-up at the famous [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods) department store, [New Balance](https://www.trendhunter.com/trends/prosperity-be-the-prize) and Harrods have teamed up to create the all new USA 574s -- and the pair looks good. With only two colors to choose from -- the first is a combination of teal and orange accented with hits of pink and gray and the second is gray with pink mesh and suede upper with orange and teal accents -- and with a super limited line of just 12 pairs of each being made, these illusive sneakers are bound to fly off shelves, and quickly. Inspired by Harrods’ famous colorful Food Hall, The New Balance and Harrods collaboration looks like this it may be the best of the [New Balance collaborations](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000) to happen yet by all the buzz it's getting. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** Department stores partnering with brands to create exclusive and limited-edition products, driving excitement and demand. - **Premium Brand Collaborations:** High-end retailers collaborating with well-known brands to create unique products that appeal to affluent customers. - **Colorful Design Inspirations:** Drawing inspiration from vibrant and visually appealing environments to create eye-catching and unique product designs. ### Industries Being Reshaped - **Retail:** Department stores and high-end retailers leveraging partnerships to create exclusive products and boost customer engagement. - **Fashion:** Collaborations between sneaker brands and department stores, attracting fashion-conscious consumers looking for limited-edition and unique designs. - **Footwear:** Limited-run sneaker collaborations between shoe brands and retailers, driving demand and creating a sense of exclusivity among sneaker enthusiasts. ## Related on Trend Hunter - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Lifestyle Technical Joint Sneakers](https://www.trendhunter.com/trends/hours-and-days.md) - [Neutral Collaborative Sneakers](https://www.trendhunter.com/trends/vk-design-works-x-new-balance.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Easter-Honoring Lifestyle Sneakers](https://www.trendhunter.com/trends/9975-easter.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Dynamic Collaborative Technical Sneakers](https://www.trendhunter.com/trends/574-shoe.md)