# Patriotic Sneaker Tonal Updates The New Balance 990v5 Sneaker Gets a Colorway Inspired by the US By Amy Duong | Published 2019-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-990v5 References: [hypebeast](https://hypebeast.com/2019/8/new-balance-990v5-usa-colorway-release) & [newbalance](https://www.newbalance.com/pd/990v5-made-in-us/M990V5-26575-M.html?Ecid=af_QFGLnEolOWg&src=LS&ranMID=39756&ranEAID=QFGLnEolOWg&ranSiteID=QFGLnEolOWg-ZuwJfXXQqNEp9b_zxo_tPA&siteID=QFGLnEolOWg-ZuwJfXXQqNEp9b_zxo_tPA&utm_source=QFGLnEolOWg&utm_campaign=1&utm_medium=affiliate#color=Nimbus%20Cloud_with_Team%20Royal_and_Team%20Red&width=D) The latest tonal iteration of the signature [New Balance](https://www.trendhunter.com/trends/990-sneaker-model) 990v5 sneaker model arrives in a patriotic manner, honoring the American flag. The colorway features hits of white, blue, and red as decorative hues on the classic sneaker design. The [Royal Blue tones](https://www.trendhunter.com/trends/sky-blue-colorway-1) are found across the tongue, the midfoot, and the toe cap, whereas Team Red is featured over the supportive [ENCAP](https://www.trendhunter.com/trends/celestial-blue) midsole at the back half of the component. Notably, the uppers deliver function and comfort with the construction of both mesh and suede materials in gray overlaying on top of one another. The sneaker is founded out with silver details over the heel and the forefoot overlays. The patriotic New Balance 990v5 sneakers are now available online. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Patriotic Colorways:** The trend of releasing products with patriotic colorways has the potential to attract consumers who are proud of their country or want to display their patriotism. - **Tonal Variations:** By releasing variations of their products utilizing tone-on-tone color schemes, companies can attract consumers who value subtlety and minimalism in their fashion choices. - **Heritage Designs:** Reviving classic designs with modern updates can appeal to consumers who appreciate a nostalgia factor in their fashion choices. ### Sectors Adopting This - **Footwear:** Companies in the footwear industry can capitalize on the trend of releasing tonal variations of their classic designs with patriotic or heritage-inspired colorways. - **Fashion:** The trend of releasing products with patriotic or heritage-inspired colorways can extend beyond footwear and into the wider fashion industry, creating opportunities in clothing, accessories, and more. - **Marketing and Advertising:** Marketers and advertisers can leverage the trend of releasing products with patriotic or heritage-inspired colorways to resonate with consumers and align their brand with national pride. ## Related on Trend Hunter - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md)