# Magazine-Commemorated Shoe Releases GRIND's Editorial Highlights the New Balance 990 Sneaker By Kalin Ned | Published 2018-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-990-sneaker References: [hypebeast](https://hypebeast.com/2018/4/new-balance-990-grind-magazine-editorial) & [grind-mag](http://grind-mag.com/vol82_newbalance/) The New Balance 990 sneaker silhouette first debuted in 1982, boasting a versatile, comfortable and supportive design. To honor the historic legacy of this iconic shoe, the global footwear company announces that it will retail the popular model for its original price — $100 USD. Anyone who is an avid runner will recognize the ultra-cost-effectiveness of the New Balance 990 sneaker rerelease. To commemorate this occurrence and to highlight the model's versatile nature, Japanese lifestyle magazine [GRIND](https://www.trendhunter.com/trends/dude-wipes-morning-grind-flushable-wipes) boasts a small editorial feature that shows off the New Balance 990 in four distinct colorways and on different backdrops. From hard-at-work warehouse employees to sleek formal wear, the [990s](https://www.trendhunter.com/trends/new-balance-1000) are appropriate for a variety of settings. Photo Credits: [Kento Mori](http://www.kentomori.com/) ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Rerelease of Iconic Sneaker Models:** Opportunity for footwear companies to capitalize on the nostalgia trend by reintroducing popular sneaker silhouettes at their original price. - **Editorial Features Showcasing Versatile Sneaker Designs:** Chance for lifestyle magazines to collaborate with sneaker brands to highlight the adaptability of their products in different settings. - **Affordable Sneaker Options for Avid Runners:** Potential for athletic shoe manufacturers to offer cost-effective options to running enthusiasts without compromising on quality. ### Who This Affects Most - **Footwear:** Opportunity for footwear companies to capitalize on the nostalgia trend by reintroducing popular sneaker silhouettes at their original price. - **Fashion & Lifestyle Magazines:** Chance for lifestyle magazines to collaborate with sneaker brands to highlight the adaptability of their products in different settings. - **Athletic Shoes:** Potential for athletic shoe manufacturers to offer cost-effective options to running enthusiasts without compromising on quality. ## Related on Trend Hunter - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md) - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Collaborative Lifestyle Revived Shoes](https://www.trendhunter.com/trends/new-balance-992-2.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Classic Retro Lifestyle Sneakers](https://www.trendhunter.com/trends/740-sneaker.md)