# Comfortable Orange-Accented Running Shoes End. Collaborates on a New New Balance 878 Colorway By Kalin Ned | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-878 References: [hypebeast](https://hypebeast.com/2019/10/end-new-balance-878-grey-gull) & [launches.endclothing](https://launches.endclothing.com) The iconic New Balance 878 is launched in a new colorway, thanks to a collaboration with END. The palette of the latest offering is dubbed 'Grey Gull' and the aesthetic is said to be inspired by "the birds seen mostly on Coastal Britain." The upper of the footwear boasts a mix of blue, grey, orange, yellow and red. The vibrancy is striking and the functionality of the chic New Balance 878 is accented through the incorporation of the footwear company's [signature Absorb cushioning](https://www.trendhunter.com/trends/abzorb-2010) which boasts heightened comfort and proper energy return. The footwear will be made available to consumers on October 19th. The pair will be only sold at END., adding an aura of exclusivity to the release. Photo Credits: END. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Running Shoes:** Opportunity to create bold and vibrant running shoes that stand out from traditional designs. - **Collaborative Sneaker Releases:** Opportunity for brands to collaborate with fashion influencers or retailers to create unique and exclusive sneaker colorways. - **Functional Cushioning Technology:** Opportunity to develop innovative cushioning technologies that provide heightened comfort and proper energy return. ### Where This Applies - **Sportswear:** Sportswear brands can explore the trend of colorful running shoes and collaborate with retailers to release exclusive designs. - **Fashion Retail:** Fashion retailers can seize the opportunity of collaborative sneaker releases to attract customers and create limited-edition collections. - **Footwear Technology:** Footwear technology companies can focus on developing advanced cushioning technologies that enhance comfort and energy return in athletic shoes. ## Related on Trend Hunter - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Revived Lifestyle Running Sneakers](https://www.trendhunter.com/trends/878-sneaker.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Stealthy Technical Running Footwear](https://www.trendhunter.com/trends/mizuno-wave-rider-10.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md)