# Neutral-Toned Sneakers The New Balance 840 Take a Neutral Approach with a 'Tan' Colorway By Amy Duong | Published 2018-01-26 | Updated 2018-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-840 References: [hypebeast](https://hypebeast.com/2018/1/new-balance-840-tan-release-date) & [xtreme.pt](https://www.xtreme.pt/product/new-balance-ml840-ak-ml840ak/from/187) In preparation for the spring, many sneaker new releases have taken bold approaches with [bright new colorways](https://www.trendhunter.com/trends/cyber-jade), but the New Balance 840s take a different path. The all-new New Balance 840 sneakers follows the idea that [less is more](https://www.trendhunter.com/trends/509-sneaker), offering the silhouette in a tan colorway. The shoe's upper is a "[tonal light tan suede](https://www.trendhunter.com/trends/574-mushroom)," the midsole is white, and its classic gum sole ties the whole shoe altogether. Taking a closer look, the details include smooth leather for the logo path as well as the heel tab, punctured accents, and finally the "gum heel stabilizer." The tan New Balance 840 sneakers are priced at €120 EUR and is now available on Xtreme's online website. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Sneaker Designs:** Disruptive innovation opportunity: Create sleek, understated sneakers that focus on clean lines and minimalist aesthetics. - **Neutral Colorway Selections:** Disruptive innovation opportunity: Develop footwear with neutral color options that appeal to consumers seeking timeless and versatile styles. - **Emphasis on Premium Materials:** Disruptive innovation opportunity: Explore using high-quality materials like suede and leather to elevate the appearance and value of sneakers. ### Where This Applies - **Footwear Industry:** Disruptive innovation opportunity: Introduce new sneaker collections or collaborations that embrace minimalist designs and offer neutral color options. - **Fashion Retail:** Disruptive innovation opportunity: Curate a selection of neutral-toned sneakers to cater to the growing demand for versatile footwear in the fashion retail market. - **Online Retail:** Disruptive innovation opportunity: Develop an online platform that specializes in selling premium, neutral-colored sneakers from various brands, targeting style-conscious consumers. ## Related on Trend Hunter - [Neutral Technical Lifestyle Sneakers](https://www.trendhunter.com/trends/linen-colorway-1.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/204l-sneaker.md) - [Neutral Tonal Summer Loafers](https://www.trendhunter.com/trends/1906l-3.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Pink-Tonal Technical Sneakers](https://www.trendhunter.com/trends/860v2-sneaker.md)