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# Refreshed Signature Sneakers
The New Balance Classic 574 Has Been Updated for a New Era

By Justin Lam | Published 2018-01-05 | Updated 2018-01-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-574
References: [gq](https://www.gq.com/story/new-balance-574-update-2018) & [kicksonfire](https://www.kicksonfire.com/new-balance-574-2018/)

The New Balance classic 574 has been the defacto flagship for the brand and New Balance sees no reason in changing this. Recently, New Balance decided to add some modern touches to the classic shoe, preparing it for 2018. The iconic design has remained unchanged since the 1990s and has been popular on the market; however, the changes made by New Balance are sure to revamp the product and get it ready for a new era.

The redesigned 574 embraces a sock-sneaker aesthetic, but not as much as New Balance's actual sock sneaker, the 274. The rest of the changes are more subtle, but ultimately add to an impressive design. The toe now has a less pronounced curve—this cuts down on the bulkiness of the shoe and gives it a sleeker and more angular silhouette. The lining of the shoe was changed to a single-piece, which aids in comfort and further refines the shoe's shape. The [New Balance 574](https://www.trendhunter.com/trends/574-mushroom) is available in multiple colorways ranging from navy blue to burgundy.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 32% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Refreshed Signature Sneakers:** New Balance's update of the classic 574 sneaker offers a disruptive innovation opportunity to refresh and modernize other signature sneaker designs.
- **Sock-sneaker Aesthetic:** The incorporation of a sock-sneaker aesthetic in the redesigned 574 presents a disruptive innovation opportunity for brands to blend comfort and style in their sneaker offerings.
- **Subtle Design Changes:** The subtle design changes in the New Balance 574 provide a disruptive innovation opportunity for brands to enhance the form and silhouette of their classic shoe designs.

### Industries Being Reshaped

- **Footwear:** The update of the New Balance 574 provides a disruptive innovation opportunity for the footwear industry to revamp and modernize their classic shoe offerings.
- **Fashion:** The inclusion of a sock-sneaker aesthetic in the redesigned 574 presents a disruptive innovation opportunity for the fashion industry to incorporate comfort and functionality in their sneaker designs.
- **Sportswear:** The refined silhouette of the New Balance 574 offers a disruptive innovation opportunity for the sportswear industry to enhance the performance and style of their athletic shoe offerings.

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