# Green Trail Shoes 'New Balance 070' Uses Reduced Waste Design & Recycled Materials By Katie Cordrey | Published 2009-10-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-070 References: [ecofabulous](http://www.ecofabulous.com/ecofashion/in-with-the-new-balance/) & [nbwebexpress](http://www.nbwebexpress.com/newbalanceWE070GN.htm) The New Balance 070, a vegan-friendly [trail shoe](https://www.trendhunter.com/trends/norda-001a), is now available in stores. It uses material-saving design and [eco-friendly materials](https://www.trendhunter.com/trends/allbirds-remix) like rice husk rubber, water based adhesives and reduced impact synthetics. According to the shoe's website, the NB70 is “made with a reduced waste design and recycled materials” and will help you “step into a [smaller carbon footprint](https://www.trendhunter.com/trends/allbirds-m00nshot-zero).” The crunchy apple green color is a nice granola touch too! **Implications** - The featured video is a short animated clip that tells you a bit about the shoe and shows off its unique design. The eco-friendly New Balance show was made to be super comfortable, lightweight and durable. A bonus is that it is also completely affordable! ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Footwear:** There is an opportunity for shoe manufacturers to embrace eco-friendly designs, using recycled materials and adopting a reduced waste strategy. - **Sustainable Fashion:** Sustainable fashion incorporating eco-friendly manufacturing processes, including material-saving designs, is a growing trend in the fashion industry. - **Vegan Shoes:** Vegan-friendly shoes that do not use any animal products in the manufacturing process are becoming increasingly popular and represent an opportunity for businesses to tap into this market. ### Where This Applies - **Footwear Manufacturing:** Shoe manufacturers can explore eco-friendly manufacturing processes and incorporate recycled materials into their designs to meet rising customer demand for sustainable fashion. - **Fashion Industry:** Adopting eco-friendly manufacturing processes, such as using material-saving designs and recycled materials, for clothing and footwear can lead to new business opportunities and market growth in the fashion industry. - **Retail Industry:** Retailers can cater to the growing demand for eco-friendly products by stocking sustainable and vegan-friendly footwear options, providing a competitive advantage and meeting consumer expectations for ethical and responsible consumption. ## Related on Trend Hunter - [Stealthy Technical Trail Sneakers](https://www.trendhunter.com/trends/hierro-v8-trail.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md) - [Nature-Inspired Weatherproof Sneakers](https://www.trendhunter.com/trends/new-balance-580-goretex.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Rugged Brown Trainers](https://www.trendhunter.com/trends/mt10o.md) - [Minimal Trail Unlined Footwear](https://www.trendhunter.com/trends/mt10tv1.md) - [Militaristic Green Lifestyle Sneakers](https://www.trendhunter.com/trends/dark-olivine.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md)