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# Textural Neutral Sneaker Designs
Jaden Smith Presents the MSFTSrep x New Balance 0.01

By Amy Duong | Published 2024-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-balance-001
References: [footshop](https://www.footshop.com/en/23_new-balance)

![Textural Neutral Sneaker Designs](https://cdn.trendhunterstatic.com/thumbs/549/new-balance-001.jpeg)

New Balance continues to grow its partnership with Jaden Smith as the two present a new footwear model in the form of the MSFTSrep x New Balance 0.01. The collaborative shoe is a neutral model made with the help of Smith's team tat MSFTSrep clothing line.

The shoes are complete with a textural finish across the upper for a dynamic aesthetic. It comes in two colorway options -- both of which are cool and versatile for the upcoming season. It kicks off with an icy blue palette for a crisp and bold look. The second colorway is a muted cream hue for a versatile and neutral look -- it is set to launch in November.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 7.6/10
- Popularity: 100% | Activity: 98% | Freshness: 30%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Sustainable Skate Footwear:** Using hemp materials in skate shoe designs offers an eco-friendly alternative to traditional synthetic materials.
- **Celebrity-driven Fashion Collaborations:** Collaborations like Jaden Smith and New Balance leverage celebrity influence to create unique, trendsetting footwear.
- **Textural Contrast in Shoe Design:** Incorporating textural elements such as hemp against a sleek sole enhances visual appeal and market differentiation.

### Who This Affects Most

- **Sustainable Fashion:** The use of hemp materials aligns with the growing sustainable fashion movement, attracting eco-conscious consumers.
- **Celebrity Endorsements:** Celebrity-driven product lines boost brand visibility and appeal through high-profile partnerships.
- **Athletic Footwear:** Introducing innovative materials and designs in athletic footwear can capture niche markets and elevate brand prestige.

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