# Poignantly Posed Photography 'New Attitude' by Milan Vukmirovic is Pensive and Poised By Amelia Roblin | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-attitude-by-milan-vukmirovic References: [homotography.blogspot](http://homotography.blogspot.com/2011/01/isaac-farisato-by-milan-vukmirovic.html) & [models](http://models.com/models/milan-vukmirovic) [Masculinity, emotion and vulnerability](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) have all been bundled up into this beautiful [black and white editorial](https://www.trendhunter.com/trends/jiyongkim-fw25) called 'New Attitude' by Milan Vukmirovic. The L'Officiel Hommes' editor-in-chief has executed yet another [compelling series](https://www.trendhunter.com/trends/alessandro-micheles) in his trademark style with an ever new sensitivity. Featuring Isaac Farisato of Brazil, 'New Attitude' by Milan Vukmirovic documents a man as he seems to contemplate and reflect upon his life, all the while growing and changing. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Masculine Vulnerability:** There is an opportunity for personal care and fashion industries to focus on products that highlight and celebrate male emotional expression and vulnerability, rather than suppress it. - **Black and White Photography:** The photography industry could innovate by providing black and white photography as a unique alternative to the saturated colors that currently dominate social media. - **Reflective Editorial:** There is a market opportunity for editorial publications to incorporate reflective and contemplative themes in their content to provide insights and meaning for readers. ### Industries Being Reshaped - **Fashion:** Fashion brands can disrupt traditional masculinity norms by creating collections that showcase male vulnerability and emotion. - **Personal Care:** Personal care brands can innovate by offering products specifically designed to promote mindfulness and emotional health for men. - **Publishing:** Publishing companies can capitalize on the reflective trend by producing more content that explores themes of self-awareness and introspection. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)