# Celebratory Fashion Week Sneakers The New ASICS GEL-Lyte Vs from Colette Tribute Japanese Fashion By Riley von Niessen | Published 2016-10-13 | Updated 2016-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-asics-gellyte-v References: [hypebeast](http://hypebeast.com/?post=1768968) & [asics](http://www.asics.com/) In a recent collaboration, 'colette,' a popular store based in Paris, brought a new [ASICS](https://www.trendhunter.com/trends/gelsekiran) GEL-Lyte V into existence. With ASICS having its headquarters in Japan, its model functioned well as a base for the adaption, which was reportedly done in honor of the [nation's fashion week](https://www.trendhunter.com/trends/gelkiril-3). Looking to make the mixed effort clear, colette infused the athletic silhouette with its signature color, covering the upper of the new ASICS GEL-Lyte Vs in a vibrant [royal blue](https://www.trendhunter.com/trends/blue-neptune). This is complemented by white accents that decorate bits of the upper, sole, laces and branding. The name of the sneaker model meanwhile appears in Greek-like lettering, which is displayed boldly on the side of the upper. In another variation, the colorway is primarily overtaken by white, with minimal blue accents coming into play. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion-week Collaborations:** Opportunity for fashion brands and retailers to collaborate with sneaker companies to create limited edition sneakers inspired by fashion weeks around the world. - **Signature Color Infusions:** Opportunity for brands to incorporate their signature colors into collaborative sneaker designs, creating unique and recognizable products. - **Greek-inspired Typography:** Opportunity for sneaker brands to experiment with typography inspired by ancient Greek lettering, adding a distinctive and artistic touch to their designs. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to forge partnerships with sneaker brands and release exclusive, fashion-week-inspired sneaker collaborations. - **Footwear:** Opportunity for sneaker companies to collaborate with fashion brands and incorporate signature colors, unique typography, and vibrant design elements into their sneakers, appealing to fashion-forward consumers. - **Graphic Design:** Opportunity for graphic designers to experiment with Greek-inspired typography in sneaker design, merging ancient symbolism with modern aesthetics. ## Related on Trend Hunter - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md)