# Underprivileged Apparel Ads The Shocking New Ark Mission of India Fashion Campaign By Amelia Roblin | Published 2011-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/new-ark-mission-of-india-fashion References: [frederiksamuel](http://www.frederiksamuel.com/blog/2011/04/new-ark-mission-of-india.html) & [ogilvy](http://www.ogilvy.com/) People often forget that clothing is a privilege, but these New Ark Mission of India fashion ads act as sad reminders of the economic state abroad. In attempt to raise awareness, funds and [garment donations](https://www.trendhunter.com/trends/thrift-it-back) from the public, this charity enlisted the help of the [Ogilvy & Mather](https://www.trendhunter.com/trends/philadelphia-mexican-style-campaign) advertising agency in Bangalore to produce a penetrating campaign. Where Westerners have distinctly seasonal wardrobes, these prints demonstrate that there are [poor kids](https://www.trendhunter.com/trends/otb-foundation) who may wear the same thing in winter as in summer, let alone every day of the week. These articles may be handouts, hand-me-downs or literal garbage. The underprivileged children in the New Ark Mission of India fashion ads sport cardboard boxes, newspaper dresses and burlap sack suits, creating a cultural irony that may grab the affluents' attention. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Underprivileged Fashion:** Opportunities for affordable and sustainable fashion brands that cater to underprivileged communities. - **Charitable Advertising:** Disruptive innovation opportunities for advertising agencies to create impactful campaigns for charitable organizations. - **Awareness-raising Fashion Campaigns:** Innovative approaches to use fashion as a platform to raise awareness for social issues. ### Sectors Adopting This - **Fashion:** The fashion industry has a responsibility to provide affordable and sustainable clothing options for underprivileged communities. - **Non-profit/charity:** Charitable organizations can collaborate with advertising agencies to create powerful campaigns that raise awareness and funds. - **Marketing/advertising:** Marketing and advertising agencies can use their creativity to deliver impactful campaigns that serve a purpose beyond profit. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)