# Highly Portable Productivity Tablets The New Apple iPad Air Comes in 11-Inch and 13-Inch Models By Michael Hemsworth | Published 2024-05-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-apple-ipad-air References: [apple](https://www.apple.com/newsroom/2024/05/apple-unveils-the-redesigned-11-inch-and-all-new-13-inch-ipad-air-with-m2/) & [apple](https://www.apple.com)  The new [Apple](https://www.trendhunter.com/trends/apple-ipad-air) [iPad Air](https://www.trendhunter.com/trends/latest-ipad-air) has been shown off by the brand at its spring Let Loose event to showcase its latest and greatest features alongside an array of options for users to choose from. The tablet comes in 11-inch and 13-inch size options, which are both powered by the Apple [M2](https://www.trendhunter.com/trends/apple-m4) chip to support productivity and more. The tablet comes in four color options including new blue and purple options, while the 2MP Wide camera on the rear captures high-resolution photos and 4K video. The tablet is available now for preorder ahead of a formal launch taking place on Wednesday, May 15, 2024. Vice President of Product Marketing Bob Borchers spoke on the new Apple iPad Air saying, "We’re so excited to introduce the redesigned 11-inch and all-new 13-inch iPad Air, offering two sizes for the first time. With its combination of a brilliant Liquid Retina display, the phenomenal performance of the M2 chip, incredible AI capabilities, and its colorful, portable design with support for new accessories, iPad Air is more powerful and versatile than ever.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 75% | Activity: 3% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Colorful Tablet Options:** Incorporating new blue and purple color options for tablets provides a visually appealing choice for users. - **Enhanced Camera Features:** Integrating a 2MP Wide camera on the rear of tablets enhances photo and video capabilities for users. - **Support for New Accessories:** Enabling tablets to support new accessories opens up opportunities for customization and functionality. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of colorful tablet options to attract style-conscious consumers. - **Photography and Imaging:** The photography and imaging industry can leverage enhanced camera features in tablets to cater to users looking for portable photo and video solutions. - **Technology Accessories:** The technology accessories industry has the chance to innovate and develop new accessories that complement and enhance the functionality of tablets. ## Related on Trend Hunter - [Ultra-Portable Productivity Tablets](https://www.trendhunter.com/trends/latest-ipad-air.md) - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md) - [Featherlight Computer-Grade Tablets](https://www.trendhunter.com/trends/ipad-air-m4.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [AI-Enabled Mini Tablets](https://www.trendhunter.com/trends/seventhgeneration-ipad-mini.md) - [Hyper-Portable Productivity Laptops](https://www.trendhunter.com/trends/macbook-air-models.md) - [Affordable New-Generation Tablets](https://www.trendhunter.com/trends/ipad-a16-bionic.md) - [M4-Powered iPad Air Models](https://www.trendhunter.com/trends/ipad-air-1.md) - [Flagship Power-Efficient Processors](https://www.trendhunter.com/trends/apple-m4.md)