# Remixed Social Media Interfaces Instagram Recently Introduced a New App and Icon Design By Crystal | Published 2016-05-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/new-app References: [theverge](http://www.theverge.com/2016/5/11/11656252/instagram-redesigns-icon-app) & [blog.instagram](http://blog.instagram.com/post/144198429587/160511-a-new-look) [Instagram](https://www.trendhunter.com/trends/instagram-edits) recently surprised users with its new app and icon design that features more aesthetically bold and user-friendly elements. In addition to its technicolored new logo design, the app also features a [cleaner interface](https://www.trendhunter.com/trends/discord-desktop-update). Stripping down everything, Instagram's new app design favors a [minimalist black and white look](https://www.trendhunter.com/trends/sandisk-logo). Embracing simplicity, this updated interface puts more focus on user's pictures and videos. Though subtle, the app update is already a hit among social media users who prefer simple and clutter-free web design. This change of icons has also been paired with Instagram's sister apps Layout, Boomerang, and Hyperlapse, which also received a minimalist makeover. All of the updates are now available for both iOS and Android devices. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Simplified Social Media Interfaces:** The success of Instagram’s new minimalist redesigned interface suggests users now value simplicity over complexity - **Mobile App Branding:** Instagram’s rebranding highlights the potential for fresh mobile app branding strategies to stand out from competitors - **User-centric Design:** Instagram's focus on user-centric design highlights the importance of putting user preferences and needs at the forefront of interface design ### Industries Being Reshaped - **Graphic Design:** The launch of Instagram's new app icon offers opportunities for graphic designers to explore the potential of bold and innovative brand designs - **Mobile App Development:** Companies specializing in mobile app development can leverage trends towards minimalist design and fresh branding in their product offerings - **Social Media Marketing:** Social media marketers can benefit from Instagram’s user-centric approach to redesigning their interfaces and rebranding to better engage with their target audiences. ## Related on Trend Hunter - [Redesigned Messaging App Platforms](https://www.trendhunter.com/trends/whatsapp-update-2.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md) - [Sleek VPN App Designs](https://www.trendhunter.com/trends/private-internet-access.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md) - [Secondary Social Media Features](https://www.trendhunter.com/trends/flipside.md)