# Luxury Normcore Streetwear The New AMBUSH Collection Fuses the Ordinary with the Edgy By Riley von Niessen | Published 2018-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-ambush References: [hypebae](https://hypebae.com/2018/1/ambush-hues-spring-summer-2018-lookbook) & [ambushdesign](https://www.ambushdesign.com/collection_hues) For the Spring/Summer 2018 fashion season, a new AMBUSH collection was revealed, along with a stylized lookbook that showcases the diverse range of garments together. The collection is incredibly eclectic, with [retro-looking athletic styles](https://www.trendhunter.com/trends/beams-plus-2) featured, along with reimagined basics, such as a long beige trench coat that boasts layers of material in an unconventional fashion to make it stand out. In addition to these styles are a number of more [streetwear-oriented garments](https://www.trendhunter.com/trends/blackeyepatch-winter) that have statement graphics at the focus of their designs. Although the styles presented in the HUES lookbook are diverse, they're held together with a cohesive nod to the 1980s. The new AMBUSH collection is currently available from the Japanese label's web store. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 91% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eclectic Fashion Styles:** Explore innovative ways to mix and match retro athletic styles, reimagined basics, and statement graphics. - **Unconventional Layering Techniques:** Experiment with layering materials in unconventional ways to create standout garments. - **Cohesive Nostalgic Aesthetics:** Incorporate nods to the 1980s in fashion designs to create a cohesive and nostalgic aesthetic. ### Where This Applies - **Fashion:** The fashion industry can tap into the trend by offering diverse and eclectic collections that fuse different styles and eras. - **Streetwear:** The streetwear industry can embrace the trend by incorporating statement graphics and unconventional layering techniques into their designs. - **Luxury Retail:** Luxury retailers can explore the trend by infusing nostalgic aesthetics into their designs to cater to consumers seeking unique and cohesive fashion experiences. ## Related on Trend Hunter - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md)