# Accurate Electronic Page Turners The Amazon Kindle Paperwhite Resembles Traditional Book Pages By Jonathon Brown | Published 2013-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/new-amazon-kindle-paperwhite References: [damnthatshot](http://www.damnthatshot.com/2012/09/07/kindle-paperwhite/) & [coolmaterial](http://coolmaterial.com/tech/kindle-paperwhite/) The new [Amazon](https://www.trendhunter.com/trends/amazon-kindle-paperwhite-kids) [Kindle Paperwhite](https://www.trendhunter.com/trends/the-amazon-kindle-paperwhite) takes e-books to new heights with several new features that just might convert the last traditional book enthusiasts. The traditional book is looking more and more like it will die a slow death these days. Since the Kindle was first introduced, people have been asking for a backlight and now, with the new Amazon Kindle Paperwhite, they get just that. Why is a backlight important for an e-book? Simply put, it makes it look more like a real book page and less like a computer screen. While there is still a certain charm to licking your fingertip and turning page after page in your favorite new book, new Amazon Kindle Paperwhite is making a serious case for the new way of reading books. It features a 62% improvement when it comes to pixels and a 25% improvement in terms of contrast compared to its previous model. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Key Themes Behind This Trend - **Improved E-book Display:** Developing e-book technology with higher pixel count and improved contrast to mimic the appearance of traditional book pages. - **Backlit E-book Readers:** Integrating backlight technology into e-book readers to enhance readability and provide a more immersive reading experience. - **Transition From Traditional Books to E-books:** The gradual shift from traditional books to electronic versions, driven by advancements in e-book technologies and features. ### Where This Applies - **E-book Technology:** Opportunity for companies to innovate in the development of e-book display technologies that replicate the look and feel of traditional book pages. - **E-book Reader Manufacturing:** Manufacturers can capitalize on the demand for backlit e-book readers by producing devices with improved display quality and enhanced reading features. - **Publishing and Reading Accessories:** The market for accessories such as protective covers, personalized bookmarks, and reading lights that enhance the e-book reading experience. ## Related on Trend Hunter - [Pastel-Colored eReaders](https://www.trendhunter.com/trends/the-amazon-kindle-paperwhite.md) - [Chromatic Paper-Like eReaders](https://www.trendhunter.com/trends/kindle-colorsoft.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Agile E-Ink eReaders](https://www.trendhunter.com/trends/2022-amazon-kindle.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Sleek Color-Display E-Readers](https://www.trendhunter.com/trends/rakuten-kobo-clara-bw.md) - [Folded Page Readers](https://www.trendhunter.com/trends/dualscreen-ereader.md) - [Paper-Like LCD Screen Tablets](https://www.trendhunter.com/trends/eazeye-paper-20.md) - [Vibrant Low-Power eReaders](https://www.trendhunter.com/trends/pocketbook-viva-ereader.md)