# Day-Inspired Swimwear Collections This New Alberta Ferretti Range Features Graphics of Day Names By Riley von Niessen | Published 2017-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-alberta-ferretti References: [hypebae](https://hypebae.com/2017/5/alberta-ferretti-day-of-the-week-rainbow-swimsuits) & [vogue](http://www.vogue.com/article/alberta-ferretti-rainbow-days-of-the-week-swimsuits-fur-coats) Consumers who plan on spending as much time as possible on the beach this summer will likely appreciate the new Alberta Ferretti swimwear collection, as it has graphics to designate each day of the week. The collection is descriptively named 'Day of the Week,' and has a total of seven [one-piece swimsuits](https://www.trendhunter.com/trends/country-club) in various bright colors. All of the graphics are different in color as well, to ensure that they really pop. Although there's plenty of bright colors like vivid lilac, red, yellow, and turquoise for consumers who appreciate bolder aesthetics, there's also lots of more neutral variations as well. Those interested in the new Alberta Ferretti collection will be able to find it on the brand's web store, as well as that of [FWRD](https://www.trendhunter.com/trends/same-x-fwrd). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 16% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Day-inspired Swimwear Collections:** More fashion brands can create similar swimwear collections with designs inspired by different times and days of the week. - **Personalized Swimwear Design:** Designers can create swimwear that can be personalized with names or initials, challenging customers to be unique even in their leisurewear. - **Sustainable Swimwear:** Swimwear brands can explore using recycled and eco-friendly materials in their production, following a growing consumer demand for green products. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can innovate by creating design variations of everyday outfits and creating personalized wearable fashion items. - **E-commerce Industry:** Online stores can expand their inventory by featuring unique and novel designs of everyday wear and swimwear. - **Sustainable Fashion Industry:** Innovative swimsuit brands can explore recycled and eco-friendly materials to reduce their carbon footprint and create sustainable fashion. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)