# Wheat-Inspired Sneakers The New Air Max BW from Nike Has a Beige Leather and Suede Construction By Riley von Niessen | Published 2016-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-air-max-bw References: [hypebeast](http://hypebeast.com/2016/9/nike-air-max-bw-wheat) & [overkillshop](https://www.overkillshop.com/de/nike-air-max-bw-881981-700.html) Readying itself for the fall season, [Nike](https://www.trendhunter.com/trends/velvet-brown) released a new Air Max BW model. Utilizing the heavy sole with transparent accents that's become iconic to the Air Max, the brand switches it up a bit by adding in a beige bottom that peaks over the sides and an off-gray midsole as well. This helps the tie the rest of the colorway together -- with the wheat-inspired leather and suede making up the majority. The tone expends onto the [new Nike Air Max BW's](https://www.trendhunter.com/trends/bw-army-lux) canvas bits as well and even on the laces. Right through the middle of the upper however there's a [deep brown stripe](https://www.trendhunter.com/trends/triple-brown) that helps to add some more variance and Nike's brand name appears in the same color on the heel. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Sustainable Sneaker Design:** Opportunity for sneaker brands to explore eco-friendly materials and processes in their designs. - **Transparency in Footwear:** Opportunity for brands to incorporate transparent accents in their shoe designs to create unique and eye-catching aesthetics. - **Earth-tone Colorways:** Opportunity for brands to experiment with earth-tone color palettes to create a nature-inspired vibe in their footwear collections. ### Industries Being Reshaped - **Footwear:** Opportunity for the footwear industry to innovate by using sustainable materials and incorporating transparent accents in their designs. - **Fashion:** Opportunity for the fashion industry to embrace earth-tone colorways and sustainable designs in their collections. - **Retail:** Opportunity for retailers to offer and promote sustainable and nature-inspired footwear options to eco-conscious consumers. ## Related on Trend Hunter - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Woven Textural Summer Sneakers](https://www.trendhunter.com/trends/field-general-82-3.md) - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Vibrant Technical Running Sneakers](https://www.trendhunter.com/trends/nike-air-max-waffle.md)