# Customizable Logo Sneakers Nike's New Air Force 1 Design Comes with Velcro Swooshes By Kalin Ned | Published 2018-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-air-force-1 References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-force-1-velcro-swoosh/) & [sneakernews](https://sneakernews.com/2018/01/30/nike-air-force-1-velcro-swoosh/) Nike is dropping its new [Air Force 1](https://www.trendhunter.com/trends/black-ostrich) monochrome sneaker with interchangeable [Swoosh](https://www.trendhunter.com/trends/blue-suede) branding. The shoe boasts a sleek monochromatic design with a leather upper and tonal laces. What makes the latest version of the AF1 special, however, is that the classic Nike logo comes in a series of colors and it can be attached via a [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) surface to the sneaker. The all-black AF1s are joined with neon-inspired nuances of light green, ocean blue, magenta, red and yellow, while the white features subtler tonalities of yellow, red, blue, purple and black. The new Air Force 1 design is perfectly customizable to any outfit and the colorful Nike Swoosh can bring out any secondary colors within a clothing ensemble. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Interchangeable Logo Sneakers:** The ability to change and customize the Nike Swoosh on sneakers opens up opportunities for personalized branding and style expression. - **Monochromatic Sneaker Design:** The sleek monochromatic design trend in sneakers allows for a minimalist aesthetic that appeals to consumers looking for simplicity and versatility. - **Velcro Attachments on Sneakers:** The use of Velcro surfaces on sneakers enables easy attachment and detachment of branding elements, providing opportunities for convenient customization. ### Where This Applies - **Footwear:** The customizable logo sneakers trend presents opportunities for footwear brands to offer personalized options and tap into the growing demand for unique consumer experiences. - **Fashion:** The monochromatic sneaker design trend opens up innovative possibilities in fashion by offering a versatile footwear option that can effortlessly complement various outfits. - **Fastening Solutions:** The use of Velcro attachments on sneakers creates opportunities for fastening solution providers to collaborate with footwear companies in developing new designs and applications. ## Related on Trend Hunter - [Sleek Textural Sneaker Colorways](https://www.trendhunter.com/trends/black-ostrich.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Supple Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/blue-suede.md) - [Stark Black Low-Cut Sneakers](https://www.trendhunter.com/trends/vanta-black.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md)