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# 80s-Inspired Swimsuit Campaigns
This New Agent Provocateur Series Features Bold Cuts and Colors

By Riley von Niessen | Published 2017-03-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/new-agent-provocateur
References: [hypebae](https://hypebae.com/2017/3/agent-provocateur-2017-spring-summer-swimsuit-lookbook) & [agentprovocateur](http://www.agentprovocateur.com/int_en)

Female fans of [vintage styles](https://www.trendhunter.com/trends/tyler-mcgillivary-3) are likely to appreciate the new Agent Provocateur collection, which boasts 80s-inspired cuts and color palettes with a contemporary twist.

One-piece suits are plentiful, and there's a number of bikini styles to choose from as well. The cuts of the latter vary, with [high-waisted mesh](https://www.trendhunter.com/trends/reformations-second-swim-drop) and opaque bottoms available, in addition to simple string-tie ones. Many of the [one-piece suits](https://www.trendhunter.com/trends/dandy-del-mar) feature unique cut-out designs, which supply them with a sultry look that makes them perfect for lounging on beaches and boats in fashion.

To promote the new Agent Provocateur collection, the UK-based swimsuit and lingerie brand released an editorial that shows models posing in the garments against a backdrop of sand and sports cars.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage-inspired Swimwear:** Opportunity for brands to create swimwear collections that pay homage to retro styles with a modern twist.
- **Cut-out Designs:** Innovative swimwear designs featuring unique cut-outs that add a sultry and fashionable touch.
- **High-waisted Bikinis:** Growing demand for high-waisted bikini styles that offer flattering and trendy options for fashion-conscious consumers.

### Where This Applies

- **Swimwear:** Swimwear brands can explore the opportunity to create vintage-inspired collections with bold cuts and colors.
- **Fashion Photography:** Photography studios and professionals specializing in fashion can capitalize on the trend by offering services that highlight retro-inspired swimwear.
- **Lingerie:** Lingerie brands can expand their product offerings by incorporating 80s-inspired colors and cuts into their swimwear collections.

## Related on Trend Hunter

- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
- [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)
- [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)
- [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)
- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
