# Versatile Sock-Fit Runners The New adidas PureBOOST Features a Stylishly Minimalist Design By Riley von Niessen | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/new-adidas-pureboost References: [hypebae](http://hypebae.com/2017/1/adidas-running-2017-spring-summer-pureboost) & [adidas](http://www.adidas.com/us/pure-boost-shoes/BA8889.html) Runners in search of a sneaker that's lightweight, breathable and supportive are sure to find the new adidas PureBOOST a perfect match. In addition to be endlessly comfortable, the sneakers have a modern look that allows them to be integrated into everyday ensembles seamlessly. Made specifically for city dwellers, the new adidas PureBOOST has the ability to quickly adapt to any surface one might encounter on their journey. In addition to helping with speed, the supportive soles provide protection from injury -- preventing hard cement from hurting feet and knees. Set for release on January 25th, the sneakers can be picked up in two different colorways for a reasonable price, with both 'Core Black' and 'Solid Grey' available. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Sneaker Design:** New sneaker designs that offer both style and functionality present an opportunity for disruption in the fashion and athletic industries. - **City-friendly Running Shoes:** City-specific running shoes that provide protection and support on urban terrain present an opportunity for disruption in the athletic footwear industry. - **Integration of Fashion and Athletic Performance:** The integration of fashion and athletic performance in new sneaker designs presents an opportunity for disruption in the fashion and athletic industries. ### Sectors Adopting This - **Athletic Footwear:** The development of city-specific running shoes with sleek designs and functional features presents an opportunity for disruptive innovation in athletic footwear. - **Fashion Apparel:** The integration of fashion and athletic performance in new sneaker designs presents an opportunity for disruptive innovation in the fashion industry. - **Sports Equipment Manufacturing:** The development of city-specific running shoes with new protective and supportive features presents an opportunity for disruptive innovation in the sports equipment manufacturing industry. ## Related on Trend Hunter - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Protective Fall Weather Sneakers](https://www.trendhunter.com/trends/adidas-ultraboost-light-goretex.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Speed-Forward Stealthy Sneakers](https://www.trendhunter.com/trends/adizero-pr.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)