# Pregnant Belly Advertising uBid Buys Belly for Less Than 9 Months By POPEYE | Published 2007-02-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/new-ad-space-belly-of-pregnant-woman References: [weirddaily](http://www.weirddaily.com/index.php?s=belly) & [ubid](http://www.ubid.com/bearbelly/) Jennifer Gordon, 35, a local publicist and owner of a handbag company, had offered to sell space on her stomach out of desperation for tickets for her and her husband, Mitch, 37, to Sunday's [Bears](https://www.trendhunter.com/trends/harry-potter-x-care-bears) vs. Indianapolis Colts game in [Super Bowl XLI](https://www.trendhunter.com/trends/angel-soft-super-bowl) in Miami. And uBid.com is the winner of her belly's ad space. "For the tickets, Gordon will display the uBid.com logo on her [nearly nine month pregnant belly](https://www.trendhunter.com/trends/bala-mama) throughout the day on Sunday, during and after the game." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Pregnant Belly Advertising:** Disruptive innovation opportunity: Brands can capitalize on the unique and attention-grabbing advertising space provided by pregnant bellies. - **Guerrilla Marketing:** Disruptive innovation opportunity: Companies can explore unconventional and creative marketing tactics, such as buying ad space on unconventional body parts, to stand out in a crowded advertising landscape. - **Brand Ambassadors:** Disruptive innovation opportunity: Brands can leverage individuals, like Jennifer Gordon, who are willing to use their bodies as advertising platforms, to generate buzz and increase brand visibility. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Advertising agencies can offer new and unconventional advertising services, such as pregnant belly advertising, to cater to unique client requirements. - **Sports and Entertainment:** Disruptive innovation opportunity: Event organizers and sports teams can partner with individuals who are willing to display advertising on their bodies to generate additional revenue and create novel sponsorship opportunities. - **Fashion and Accessories:** Disruptive innovation opportunity: Fashion and accessory brands can collaborate with individuals, like Jennifer Gordon with her handbag company, to promote their products through creative and attention-grabbing advertising strategies. ## Related on Trend Hunter - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Sponsored Post-Birth Meals](https://www.trendhunter.com/trends/grubhubs-special-delivery.md) - [Football Mom Wine Ads](https://www.trendhunter.com/trends/barefoot-bandwagon-box.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)