<!-- canonical: https://www.trendhunter.com/trends/new-ad-agency -->
<!-- robots: noindex -->

# Millennial Programming Advertising Agencies
Virtue Worldwide is a New Ad Agency from Vice Media

By Michael Hemsworth | Published 2017-01-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/new-ad-agency
References: [hypebeast](https://hypebeast.com/2017/1/vice-virtue-worldwide-ad-agency) & [wsj](http://www.wsj.com/articles/vice-encroaches-on-ad-agency-business-with-creation-of-virtue-worldwide-1485428401)

Launched by Vice Media, Virtue Worldwide is a new ad agency created to combine the brand's recent acquisitions as well as its in-house creative capabilities. The new endeavor aims to be an agency that will help to market TV and digital content in a way that is focused towards young consumers like Millennials, Gen Xers and beyond.

Virtue Worldwide will operate out of an office in Brooklyn with a team of 450 people. The new ad agency will bring a [cohesive experience to the advertising world](https://www.trendhunter.com/trends/literal-humans) that is focused on the [changing consumer market](https://www.trendhunter.com/trends/valuesbased-audiences) in order to stay adaptable and relevant. The new business from Vice Media will be headed by chief executive Lars Hemming Jorgensen.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 79% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Millennial Marketing:** Opportunity for disruptive innovation in developing advertising strategies that specifically target and resonate with the millennial consumer segment.
- **Digital Content Marketing:** Disruptive innovation opportunity in leveraging digital platforms to create and distribute engaging content for advertising purposes.
- **Integrated Advertising Agency:** Opportunity for disruptive innovation in building a holistic agency that seamlessly combines different creative capabilities and acquisitions to provide comprehensive marketing services.

### Industries Being Reshaped

- **Advertising:** Opportunity for disruptive innovation in the advertising industry to cater to the demands and preferences of millennials and young consumers.
- **Media:** Opportunity for disruptive innovation in media industry by creating targeted advertising strategies and content to reach millennial and Gen X audiences.
- **Marketing:** Opportunity for disruptive innovation in marketing industry by developing innovative approaches to connect with the millennial consumer market.

## Related on Trend Hunter

- [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md)
- [Ad Creation Engines](https://www.trendhunter.com/trends/viva-labs.md)
- [AI-Enabled Ad Agencies](https://www.trendhunter.com/trends/aienabled-ad-agency.md)
- [Automated Agency Experiments](https://www.trendhunter.com/trends/ability-machine.md)
- [Gen Z Advertising Initiatives](https://www.trendhunter.com/trends/tubi-2.md)
- [Celeb-Backed Advocacy Agencies](https://www.trendhunter.com/trends/mighty-dream.md)
- [Youth Metaverse Advertising Initiatives](https://www.trendhunter.com/trends/roblox-pubmatic.md)
- [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md)
- [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md)