# Organic Acai Bowls Orange Leaf is Going Beyond Frozen Yogurt to Offer New Acai Bowls By Katherine Pendrill | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/new-acai-bowls References: [qsrmagazine](https://www.qsrmagazine.com/news/orange-leaf-introduces-acai-bowls-summer) & [orangeleafyogurt](https://www.orangeleafyogurt.com/promo-page/acai-bowls) While [Orange Leaf](https://www.trendhunter.com/trends/ecommerce-initiative) may be known for its frozen yogurt, the chain is getting into the superfood game with the launch of its new [Acai Bowls](https://www.trendhunter.com/trends/jackolantern-acai-bowl). With this fresh new option, Orange Leaf is offering customers a healthy on-the-go snack or meal replacement. Orange Leaf's new Acai Bowls combine organic acai with almond milk and fresh bananas to create a smooth and creamy base. The bowl is then topped with a mixture of coconut, granola, and fresh fruit, for a filling, yet healthy meal. As Orange Leaf's President and COO Kendall Ware explains, the new Acai Bowls "provides a new product offering to our Franchise Community that allows us to grow a new daypart and attract a different demographic." Image Credit: *Orange Leaf.* ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Superfood Bowls:** Opportunity for other fast-food chains to offer healthy meal options and attract a new customer demographic. - **Organic Ingredients:** Growing demand for organic food products creates an opportunity for restaurants and supermarkets to introduce new organic options. - **Health-conscious Eating:** New trend towards healthier lifestyle choices leads to an opportunity for food and beverage companies to provide more nutritious choices. ### Industries Being Reshaped - **Fast Food Industry:** A potential disruptive innovation for fast-food chains to offer healthier meal options to attract a new customer base and compete with existing health food chains. - **Healthy Food Industry:** An opportunity for supermarkets and specialty stores to expand their organic and superfood offerings to cater to the growing demand for healthy options. - **Food and Beverage Industry:** An opportunity for companies to develop new nutritious products and adapt to the trend towards a more health-conscious lifestyle. ## Related on Trend Hunter - [Snackable Acai Bowls](https://www.trendhunter.com/trends/organic-acai-bowls.md) - [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md) - [Fruit-Forward Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-1.md) - [Colorful Superfood Menus](https://www.trendhunter.com/trends/oola-bowls.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Nutrient-Dense Smoothie Bowls](https://www.trendhunter.com/trends/jamba-bowls.md) - [Pre-Topped Smoothie Bowls](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl.md) - [Frozen Yogurt E-Commerce Initiatives](https://www.trendhunter.com/trends/ecommerce-initiative.md) - [Mango-Based Smoothie Bowls](https://www.trendhunter.com/trends/playa-mango-base.md)