# Heart-Filled Sculptures Paralympic's New 3D Logo is Literally Lovely By Josh Mears | Published 2012-01-20 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/new-3d-logo References: [psfk](http://www.psfk.com/2012/01/paralympics-3d-logo.html) & [vimeo](http://vimeo.com/34464900) The Paralympics has introduced its new 3D logo, which resembles an off-center 3D heart. The logo comes in time for the eagerly anticipated 2016 games held in Rio, Brazil. This new logo is 3D so that every competitor can enjoy it, regardless of their disability. The [Paralympic games](https://www.trendhunter.com/trends/canadian-paralympic-committee) originated in 1948 and was originally tailored for veterans of World War II. The new 3D logo blends reds, oranges and yellows together in a fiery compilation that exhibits the heart behind each competitor. The idea behind this new 3D logo’s design is to incorporate an infinity sign into a heart. Designers hope that this sculpture will, “Create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **3D Logo Design:** There is an opportunity for disruptive innovation in creating more accessible, inclusive and stunning 3D logos that reflect the values of organizations. - **Inclusive Branding:** There is an opportunity for disruptive innovation in developing unique, powerful narratives and visuals that embrace diversity, empower underrepresented groups, and inspire social change. - **Sculpture Art:** There is an opportunity for disruptive innovation in experimenting with new media, techniques, and forms of sculpture art to evoke emotions, convey meanings, and challenge the status quo. ### Where This Applies - **Graphic Design:** The graphic design industry can leverage cutting-edge technologies, such as 3D modeling, VR/AR, and AI, to create impactful visual identities for businesses, non-profits, and government agencies. - **Sports and Entertainment:** The sports and entertainment industry can embrace inclusive branding strategies, such as featuring diverse athletes, artists, and events, to attract wider audiences, foster brand loyalty, and boost revenue. - **Fine Arts:** The fine arts industry can collaborate with organizations, communities, and individuals to produce socially meaningful and aesthetically appealing sculptures that challenge stereotypes, promote acceptance, and stir public discourse. ## Related on Trend Hunter - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Global Sports Game Mascots](https://www.trendhunter.com/trends/phryge.md) - [Paralympic Dual-Focused Promotional Campaigns](https://www.trendhunter.com/trends/canadian-paralympic-committees.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Eiffel Tower-Embedded Medals](https://www.trendhunter.com/trends/paris-2024.md) - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Paralympic Fundraising Initiatives](https://www.trendhunter.com/trends/fundraising-initiative.md)