# Cookie-Branded Birthday Campaigns OREO Celebrates 110 Years with the Never Stop Wishing Campaign By Elena Rahman | Published 2022-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/never-stop-wishing References: [oreo110](https://www.oreo110.ca/)  [OREO](https://www.trendhunter.com/trends/early-christmas-decoration) launched its Never Stop Wishing campaign to celebrate the brand's 110 years. To mark the occasion, the brand is celebrating through the debut of a new [limited-edition cookie](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack) as well as a consumer contest. The campaign also includes a [birthday-themed commercial](https://www.trendhunter.com/trends/mcvities-chocolate-digestives) oriented around family and celebrations of love and life. The limited-edition OREO Chocolate Confetti Cake Cookie will be available across Canadian retailers starting this week. The cookie includes rainbow sprinkles in and on the cookie with two delicious layers of creme, including a decadent chocolate cake-flavored creme. To extend its celebrations, OREO is hosting a national contest to grant one lucky winner a range of prizes, including a lifetime supply of OREO cookies. The contest runs from February 21st to April 8th. Image Credit: OREO ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 57% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Brand Anniversary Campaigns:** Brands are leveraging milestone anniversaries to launch creative campaigns and limited-edition products that drive consumer engagement. - **Limited-edition Collaborations:** Brands are partnering with other brands to release hype-worthy limited-edition products that generate buzz and excitement among consumers. - **Consumer Contests:** Brands are enticing consumers with interactive promotions and contests that offer unique experiences and valuable prizes. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the opportunity to increase sales and brand loyalty by launching limited-edition products and interactive campaigns to celebrate significant milestones. - **Marketing and Advertising:** Marketing and advertising firms can help companies create engaging brand anniversary campaigns that resonate with consumers and drive brand awareness and loyalty. - **Retail:** Retailers can leverage exclusive limited-edition products and interactive promotions to increase foot traffic and boost sales during special occasions like brand anniversaries. ## Related on Trend Hunter - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Soft-Baked Cookie Cake Snacks](https://www.trendhunter.com/trends/oreo-cakesters-confetti-cake.md) - [Cookie Brand Birthday Kits](https://www.trendhunter.com/trends/chips-ahoy-happiest-party-kits.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Creamy Sandwich Cookie Cakes](https://www.trendhunter.com/trends/cookies-cream-cake.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md)