# Buoyant Toy Spots Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing' By Debra John | Published 2025-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/never-stop-playing References: [marketing-interactive](https://www.marketing-interactive.com/lego-taps-tom-holland-to-bring-imagination-back-into-play) & [kids.lego](https://kids.lego.com/en-ca/insiders-club?cmp=OBS-YT-AMS-LEGOFriends-YTdescriptionupdate) Tom Holland headlines Never Stop Playing, a short film created for the [LEGO Group’s](https://www.trendhunter.com/trends/superpower-academy) annual Rebuild the World campaign. Set to AC/DC’s High Voltage, the film merges wit, imagination, and cinematic energy to showcase play as an enduring force. The story begins with Holland portraying a stern commander ordering his soldiers to give up playing. The illusion quickly dissolves into a film set, where the simple click of two LEGO bricks sparks his first transformation—into a footballer at a press conference. Moreover, "with each additional brick, Holland assumes new identities: an entrepreneur championing creativity, a gardener with LEGO-built tools, a weary businessman reminded of forgotten joy, and an artist shaping a fantastical dragon from bricks." The finale circles back to the commander, now rallying his troops to “never stop playing.” Inventive props—from rocket-powered shoes to a soaring LEGO phoenix—underline the limitless potential of play. Additionally, cameos by Holland’s brothers, Sam and Harry, underscore the message that play bridges generations. Image Credit: LEGO ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 58% | Activity: 63% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Related on Trend Hunter - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Play-Inspiring Workshops](https://www.trendhunter.com/trends/inspiring-workshops.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md)