# Dejected Biebified Guidos The 'Never Say Never' Pauly D Commercial Gets a Happy Ending By Meghan Young | Published 2011-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/never-say-never-pauly-d References: [refinery29](http://www.refinery29.com/watch-pauly-d-dressed-as-justin-bieber-in-a-commerical-for-never-say-never.php) & [okmagazine](http://www.okmagazine.com/2011/02/the-situation-pauly-d-help-justin-bieber-promote-never-say-never/) I never thought I would see the day when this particular guido lost his hair mojo, but it seems that the 'Never Say Never' Pauly D commercial has proven me wrong. Yes, that's Pauly D of 'Jersey Shore' fame. It may be hard to believe it without his [signature gelled hair](https://www.trendhunter.com/trends/give-gloss-campaign) and gino attire, but, as he clarifies in the campaign, he's suffering from Bieber Fever. Dark and dramatic, the 'Never Say Never' Pauly D commercial nevertheless gets a happy ending when Justin Bieber himself enters the room with two tickets to his highly anticipated 3D movie. Have a good laugh with the video above. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 13% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Guido Hair Mojo:** Creating innovative products or services for guido hairstyling and regrowth to help restore confidence and style. - **Celebrity Endorsements:** Exploring opportunities to partner with celebrities for advertising campaigns to increase brand recognition and customer engagement. - **Comedic Advertising:** Utilizing humor and unexpected twists in advertisements to generate positive emotional responses and capture audience attention. ### Who This Affects Most - **Haircare:** Developing new haircare products specifically targeted towards individuals experiencing hair loss or wanting to style their hair in a guido fashion. - **Entertainment:** Leveraging celebrity endorsements and collaborations to enhance marketing campaigns for movies, music, and other forms of entertainment. - **Advertising:** Creating innovative and humorous advertising campaigns that break the mold and generate buzz for brands across various industries. ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md)