# Cruelty-Free Scalp Exfoliators The Never Salty Sugar-Based Scalp Scrub is Vegan and Color-Safe By Grace Mahas | Published 2020-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/never-salty References: [tphbytaraji](https://tphbytaraji.com/products/never-salty) As [scalp scrubs become more popular](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo), Never Salty debuted a sugar-based scalp and hair scrub that is cruelty-free, vegan, and color-safe. Notably, the scrub is also free of parabens, sulfates, mineral oil, and phthalates — making it [safe for sensitive scalps](https://www.trendhunter.com/trends/gentle-dry-shampoo). Infused with [sugar crystals, apple cider vinegar](https://www.trendhunter.com/trends/raspberry-fizz), coconut, and peppermint oils, the Never Salty scalp scrub is safe for all hair types. Designed with a duo-touch applicator, the product offers direct-to-scalp cleansing that stimulates, detoxes, and cleanses your scalp and hair. This helps to lift dead skin cells and build-up from the scalp, promoting hair growth. To use the Never Salty scalp scrub, rub between your palms until the product turns into a balm. Gently massage in your scalp and rinse out with water for healthier-looking, natural hair. Image Credit: Never Salty ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 24% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sugar-based Scalp Scrubs:** Opportunity for creating innovative and natural scalp scrubs using sugar as the primary exfoliator. - **Cruelty-free Beauty Products:** Potential for disruptive innovation in the beauty industry by developing more cruelty-free products, like the Never Salty scalp scrub. - **Duo-touch Applicators:** Opportunity to create dual-function applicators for scalp scrubs that provide direct-to-scalp cleansing and stimulate hair growth. ### Where This Applies - **Beauty and Personal Care:** Innovative beauty companies can tap into the growing market for cruelty-free and natural scalp scrubs, like the Never Salty product. - **Hair Care:** Companies in the hair care industry can explore the development of scalp scrubs with unique ingredients and applicators, such as the Never Salty scrub. - **Natural Skincare:** Opportunity for natural skincare brands to expand their offerings into scalp scrubs using ingredients like sugar and essential oils, similar to the Never Salty product. ## Related on Trend Hunter - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Vegan Sugar Scrubs](https://www.trendhunter.com/trends/vegan-sugar-scrub.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Charcoal Dry Shampoos](https://www.trendhunter.com/trends/charcoal-biotin-dry-shampoo.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md)